The emergent science of neurogenesis has produced a vibrant industry—in Sacramento and beyond—that claims it can help you think faster, cope better, remember more… et critics stand firm that these facilities don’t add any true value.
Laying claim as the first “brain gym” in the country when it opened two years ago, San Francisco’s VibrantBrains trains a floating clientele of 200 on workstations jammed with the latest computer software to help noodle Bay Area noggins. “The brain centers seem to be founded on the premise that mental activity done with a proprietary computer is superior to simply reading, staying socially active and discussing current events,” says Dr. David Knopman, a neurology professor at the Mayo Clinic in Rochester, Minnesota, and a spokesman for the American Academy of Neurology. “You can discuss current events on your own and interact with friends, family and community without paying $500 a pop.”
by Matt Perry, 09/24/09