Mayo Clinic announced an old- and new-media initiative on Friday, serving up an online radio show that’s heavy on the Twitter and will also be syndicated to more than a dozen stations in North America.

Mayo Clinic Medical Edge Weekend is one of two online initiatives the health system announced this week. It also unveiled improvements to its Mayo Clinic Health Manager that add tracking applications to monitor and manage stress, blood pressure and cholesterol.

Both projects add to Mayo’s impressive online arsenal. Hospital executives said they planned to continue to expand online services, driven in part to boost revenue and draw patients. Mayo won’t charge stations for the new radio show, though. But in many ways you also can’t buy the kind of publicity it will generate.

MedCity News by Chris Seper, 09/25/09

Tags: Medical Edge, medical edge radio