Platform is a plus in any category—what publisher wouldn't want authors to arrive with launching pads? But when it comes to diet and fitness titles, to paraphrase football coach Vince Lombardi, platform isn't everything—it's the only thing…This need for an author to establish a presence before being published is somewhat counterintuitive, given the scope of the diet and fitness audience….

One medical powerhouse coming out with a diet book is the Mayo Clinic. Good Books, which previously worked on cookbooks with the American Diabetes Association, will release The Mayo Clinic Diet in January.

Publishers Weekly, by Natalie Danford, 12/7/09

Tags: Mayo Clinic Diet, Uncategorized