St. Jude Children’s Research Hospital and Susan G. Komen for the Cure are the two most trusted nonprofit brand names in America, according to a new survey by Harris Interactive…
In descending order, the 10 brands to which respondents said they would be most likely to donate were: Susan G. Komen for the Cure, American Cancer Society, St. Jude Children’s Research Hospital, Goodwill Industries, Salvation Army, Cleveland Clinic, Heifer Project International, Make-a-Wish Foundation, Mayo Clinic, and American Red Cross.
The Chronicle of Philanthropy, by Heather Joslyn, 3/4/2010
Additional coverage: MarketWatch, The NonProfit Times