Posted on March 4th, 2010 by Kelley Luckstein
St. Jude Children’s Research Hospital and Susan G. Komen for the Cure are the two most trusted nonprofit brand names in America, according to a new survey by Harris Interactive…
In descending order, the 10 brands to which respondents said they would be most likely to donate were: Susan G. Komen for the Cure, American Cancer Society, St. Jude Children’s Research Hospital, Goodwill Industries, Salvation Army, Cleveland Clinic, Heifer Project International, Make-a-Wish Foundation, Mayo Clinic, and American Red Cross.
The Chronicle of Philanthropy, by Heather Joslyn, 3/4/2010
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