September 13th, 2011

A Healing Touch From Hospitals

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SOME advertising agencies weathering the economic downturn are getting a shot in the arm from the most suitable of sources: hospitals…A television spot for the Mayo Clinic that began in August starts with a single firefly in the night sky, which gradually lights up with too many to count, and is accompanied by the voiceover, “You can make an appointment with one doctor — or you can choose Mayo Clinic, where a team of experts works together for you.” Additional coverage: Minneapolis / St. Paul Business Journal

NY Times,by Andrew Newman, 9/13/11

Tags: Global Products & Services

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