Eighty four percent of healthcare employees use social media for personal purposes, 75% use it for professional purposes within their institutions, and 68% use it for both personal and professional reasons. At least that's the conclusion suggested by a small Frost & Sullivan survey of healthcare employees…To prove the point, Fabozzi observed that the Mayo Clinic, the Department of Veterans Affairs, and other leading hospitals are going beyond public relations with their social media efforts and expanding into the realm of patient engagement including education, compliance, and even clinical research.
InformationWeek, Nicole Lewis, 9/14/11
Tags: Social Media