Yesterday, Mayo Clinic, the real rockstar health institution of social media launched another fantastic social campaign in which they aim at raising awareness of the importance of blood pressure, lipid levels and body mass index in preventing heart diseases. They started with a funny video and also created a website and a challenge for this. A perfect design, management and execution for a social campaign from a hospital (!).
ScienceRoll, Bertalan Mesko, 10/21/11