October 25th, 2011

Mayo Clinic to launch internal video platform

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When you run a hospital system that cranks out videos like a TV station, employees come with certain expectations, especially these days.  "We kept hearing from people, 'Why wasn't our viewing experience more like YouTube?'" says Jodie Bartz, a digital media producer at Mayo Clinic.  All that should change soon. Mayo is preparing to launch an internal video platform that will accumulate its library of footage and live-streamed events in a friendlier format, with content including tips on how to give a flu shot and lectures on new research

Ragan’s Health Care Communication, Russell Working, 10/25/11

Tags: Social Media

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