Posted on November 11th, 2011 by
Welcome to the first installment of Mayo Clinic in the News, weekly highlights of major media coverage. If you would like to be added to the weekly distribution list, send a note to firstname.lastname@example.org this subject line: SUBSCRIBE to Mayo Clinic in the News.
Karl Oestreich, manager enterprise media relations
Wall Street Journal, Cell Study Finds a Way to Slow Ravages of Age
by Shirley Wang
Scientists may have found a way to put off some conditions of aging, according to a study in which they postponed or even prevented such afflictions as cataracts and wrinkle-inducing fat loss in mice by removing cells that had stopped dividing…"If you could clear senescent cells, you perhaps could treat age-related diseases as a group rather than individually," said Jan van Deursen, senior author of the paper and a professor in the departments of biochemistry and pediatric and adolescent medicine at Mayo.
Circulation: The Wall Street Journal, a US-based newspaper published by Dow Jones & Company, is tops in newspaper circulation in America with an average circulation of 2,096,169 copies on weekdays.
Context: This story is just an illustration of the world-wide coverage of this study and is the results of a proactive pitch under embargo to reporters on Mayo Clinic’s “A” media list.
Additional Coverage: CBS News, Huffington Post, Daily Mail, Toronto Star, Asian Age, KAAL, UPI, Technorati, Catholic Online, Big Think Blog, Digital Journal, TG Daily, MedIndia, BlissTree, WCPO (Ohio), Huffington Post, R&D News, Pioneer Press, TG Daily, Science Scope, MinnPost, Daily Star, Gazzetta del Sud (Italy), Korea Herald, Leeuwarder Courant (The Netherlands), Hart Van Nederland, RUG (The Netherlands), C2W (Netherlands), RNW (Netherlands Radio), NU (Netherlands), Nieuws Bank (Netherlands)
The study: Researchers at Mayo Clinic have shown that eliminating cells that accumulate with age could prevent or delay the onset of age-related disorders and disabilities. The study, performed in mouse models, provides the first evidence that these "deadbeat" cells could contribute to aging and suggests a way to help people stay healthier as they age. The findings appear in the journal Nature, along with an independent commentary on the discovery. A copy of the full news release is here.
Public Affairs Contact: email@example.com
NY Times, A Reminder on Maintaining Bone Health
by Jane Brody
Is fear, ignorance or procrastination putting you at risk of a devastating bone fracture? Low-trauma does not mean no trauma; someone with healthy bones who falls from a standing height or less is unlikely to break a bone, according to Dr. Sundeep Khosla, president of the American Society for Bone and Mineral Research…Dr. Khosla, a professor of medicine at the Mayo Clinic in Rochester, Minn., suggested in an interview that before turning to drugs, people with osteopenia could try to prevent further bone loss with regular weight-bearing and strength-training exercise, adequate intake of calcium and vitamin D, not smoking and limiting alcohol consumption to one drink a day.
Circulation: The New York Times has the third highest circulation nationally, behind USA Today (2nd) and The Wall Street Journal (1st) with 1,150,589 weekday copies circulated and 1,645,152 circulated on Sundays.
Context: Jane Brody frequently interviews Mayo Clinic experts, writes about studies in Mayo Clinic Proceedings and regularly links to materials on http://www.mayoclinic.com.
Public Affairs Contact: firstname.lastname@example.org
TIME, A Link Between Trauma and Irritable Bowel?
by Melinda Melnick
Major psychological trauma may increase the risk of developing irritable bowel
syndrome (IBS), according to Mayo Clinic researchers, who presented data from a new study on Monday. The study involved 2,623 adults, who were surveyed about past emotional or psychological events, such as divorce, the death of a loved one, a car accident, physical or mental abuse, or surviving a natural disaster. The researchers found that those who reported more trauma in their lives were also more likely to have IBS…"This is the first study that looks at multiple forms of trauma, the timing of those traumas, and traumas in a family setting," said Dr. Yuri Saito-Loftus, who presented the findings at the 76th annual meeting of the American orCollege of Gastroenterology in Washington, D.C., in a statement.
Circulation: Time magazine has a weekly circulation of 3.3 million.
The Study: This research was selected as part of the press program for the American College of Gastroenterology’s (ACG) 76th Annual Scientific meeting in Washington, D.C. recently. A copy of the news release is here.
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Addiction: When You Fear It's Just A Matter Of Time
Before a coroner's report confirmed Amy Winehouse drank herself to death, her mother said she long felt it was "only a matter of time." Dr. Terry Schneekloth of the Mayo Clinic and author David Sheff talk about difficult choices people face when they deal with loved ones suffering from addictions.
Listening Audience: Talk of the Nation has more than 3.5 million people tune into its programming each week.
Context: An important way to build visibility fnd top-of-mind awareness for Mayo Clinic, is by placing Mayo clinic experts into “news of the day” stories. Our experts are routinley sought after to provide context and expertise about illness, disease and treatments.
Public Affairs Contact: firstname.lastname@example.org
NY Times, Less Invasive Heart Valve Replacement Is Approved
Federal health officials have approved a first-of-a-kind artificial heart valve that can be implanted without major surgery, offering a new treatment option for patients who are too old or frail for the procedure currently used… Dr. David Holmes of the Mayo Clinic said the Sapien valve is a “game changer” for those inoperable patients, many of whom are in their 80s with medical conditions like diabetes, emphysema and liver disease.
Circulation: The New York Times has the third highest circulation nationally, behind USA Today (2nd) and The Wall Street Journal (1st) with 1,150,589 weekday copies circulated and 1,645,152 circulated on Sundays. The Associated Press serves 1,700 newspapers and 5,000 radio and television outlets in the United States as well as newspaper, radio and television subscribers internationally.
Context: Dr. David Holmes is currently serving as president of the American College of Cardiology (ACC) and is frequently interviewed because of his leadership position with ACC.
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TODAY Show, Organ donor's family meet the man their father saved
by Linda Carroll
When the letter came, Kirk Watson and his wife just sat down and cried. It told the story of Lance Lyngaas, who in death had given Watson a second chance at life through his organ donation…One family’s tragedy quickly became another’s salvation. At the Mayo Clinic Transplant Center, doctors replaced Watson’s failing organs with Lance Lyngaas’s strong and vital ones.
Reach: The Today Show is #1 ranked national morning news show and has held that position consistently since December 1995. Today reaches an average daily audience of 5.5 million viewers.
Context: This story is the result of a joint pitch by Mayo Clinic, LifeSource and Donate Life America. A Mayo Clinic transplant patient and his wife met the family of his organ donor during a live appearance on the NBC TODAY on Friday, November 4th. The recipient, Kirk Watson, had been on the waiting list for over 15 months and was hospitalized for over 3 months at status 1A, the most urgent status. He received a heart, liver, and kidney from the donor, Lance Lyngaas, who died as a result of injuries sustained in an ATV accident near his home in Campbell, Minnesota. Kirk and his wife Rita will meet Lance’s wife Jessica and their three children for the first time. This story is being used to highlight the fact that the United States now has 100 million registered donors. Donate Life America, LifeSource, and Mayo Clinic encourage everyone to be an organ donor and make their wishes known by registering at http://www.DonateLife.net.
Public Affairs Contact: firstname.lastname@example.org
Star Tribune, Mayo Clinic list helps spot mental illnesses in kids
by Jeremy Olson
The Mayo Clinic released a list of warning signs Friday showing whether children might have mental disorders -- a tool designed to ensure that parents and doctors catch mental illness early without alarming parents of healthy children. The 11 "action signs" are written in everyday English instead of medical jargon, with language created through interviews with 6,000 U.S. parents and children. “The child mental health field needed something like what cancer had done” with its seven warning signs of the disease, said Dr. Peter Jensen, a Mayo psychiatrist who led the creation of the list.
Circulation: The Star Tribune Sunday circulation is 496,039 copies and weekday circulation is 296,605. The Star Tribune is the state’s largest newspaper and ranks 16th nationally in circulation.
Context: Mayo Clinic researchers — in partnership with numerous national mental health advocacy organizations — issued new simple-to-understand tools to help identify youth who may have mental health disorders in a teleconference event for reporters on October 28.. After surveying more than 6,000 parents and children about mental health services in the United States during the past decade, researchers created a mental health disorder tool kit, "Action Signs," to help easily identify symptoms for youth who may be experiencing mental disorders. Click here for a copy of the guidelines. A copy of the news release is here.
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Charlie Rose, Tom Brokaw on his book 'The Time of Our Lives
A conversation about America; Who we are, where we've been, and where we need to go now, to recapture the American dream'.
Reach: Charlie Rose airs Monday through Friday on over 200 PBS affiliates throughout the United States. Programs are one hour. The show is broadcast out of New York at 11pm weeknights and airs at different times depending on PBS affiliates across the United States. Emmy award winning journalist Charlie Rose has been praised as “one of America's premier interviewers.” The nightly PBS program engages the world's best thinkers, writers, politicians, athletes, entertainers, business leaders, scientists and other newsmakers. USA Today calls Charlie Rose, “TV's most addictive talk show.” New York Newsday says, “Charlie's show is the place to get engaging, literate conversation... Bluntly, he is the best interviewer around today.”
Context: Tom Brokaw mentioned Mayo Clinic during an interview on Charlie Rose about his new book “The Time of Our Lives: A conversation about America; Who we are, where we've been, and where we need to go now, to recapture the American dream.” The Mayo Clinic mention begins at 06:03 of the broadcast.
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Tags: American College of Cardiology, American Society for Bone and Mineral Research, artificial heart valve, Cardiology, Charlie Rose, David Sheff, Donate Life America, Dr. David Holmes, Dr. Peter Jensen, Dr. Sundeep Khosla, Dr. Terry Schneekloth, Dr. Yuri Saito Loftus, GI, irritable bowel syndrome, Jan van Deursen, LifeSource, Mayo Clinic in the News, Mayo Clinic Proceedings, Mayo Clinic Rochester, Mayo Clinic Transplant Center, Nature, NPR Talk of the Nation, Psychology and Psychiatry, Research, Star Tribune, The New York Times, The Wall Street Journal, TIME, TODAY Show, Transplant, Wellness
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