Mayo Clinic’s healthcare “Facebook” offers challenges and opportunities
Mayo Clinic is possibly writing the primer on healthcare social media with its foray into Connect – Mayo’s twist on Facebook. Roughly six months into operating it, Mayo Clinic Connect continues to be more popular than anyone conceived boasting 13,000 plus users. But Mayo is learning that running its own healthcare-focused social network requires dedicated resources to react quickly to problems. “On the one hand you have the opportunity to make changes, on the other hand you have the responsibility to make them (and need to)dedicate the resources to make those changes,” said Lee Aase,director for Mayo’s Center for Social Media in an interview last week.