In this week's Website Smackdown, I’m taking a look at the websites for two of the biggest hospital complexes in the world, the Mayo Clinic and the Cleveland Clinic. You may be asking yourself, what can a small business learn from looking at the websites of two behemoth hospitals? Actually… plenty. One site understands its target audience and serves that audience’s needs extremely well, and the other just doesn’t get it. The Mayo Clinic and Cleveland Clinic rank neck and neck (third and fourth respectively) on US News & World Report’s Honor Roll of Best Hospitals, but there’s a huge difference in the quality of their websites.
Inc.com, by Jon Gelberg, 02/01/2012