Posted on February 6th, 2012 by
Healthcare was nowhere to be found between Budweiser and Clint Eastwood Super Bowl commercials. Instead, healthcare systems chose the local route for their 2012 Super Bowl advertising. If you were in California, Minnesota, Ohio, Virginia or other markets you saw local hospitals and healthcare Super Bowl ads…also ran a 30-second Super Bowl ad, and Park Nicollet in Minnesota and Cleveland Clinic ran Super Bowl ads as well…National campaigns make sense for the Cleveland Clinics and Mayo Clinics of the world, though perhaps not for $3.5 million a spot.
MedCity News, by Chris Seper, 02/03/2012
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