April 13, 2012

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Karl Oestreich, manager enterprise media relations
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Star Tribune
New artificial heart lets patients leave hospital
by Maura Lerner

Sometime this week, 51-year-old Alvin Carter will leave the Mayo Clinic with a man-made heart and a power pack, ushering in a new era in Minnesota medicine. In March, Carter became the first patient in Minnesota -- and one of 1,000 in the world -- to receive a portable artificial heart that won't keep him tethered to a hospital… The mechanical heart, made by a company called SynCardia, is designed to keep patients alive until they can get a human heart transplant. The device should allow Carter, who lives in Michigan, to live a normal life while he waits for a donor heart, said his surgeon, Dr. Lyle Joyce.
“That's the exciting thing,” said Joyce. “Now we can send them home.”

Circulation: The Star Tribune Sunday circulation is 496,039 copies and weekday circulation is 296,605. The Star Tribune is the state’s largest newspaper and ranks 16^th nationally in circulation

Context: Lyle Joyce, M.D., Ph.D, is a Mayo Clinic cardiovascular surgeon, who conducted a number of interviews about Alvin Carter and his man-made heart, while he awaits a transplant. Additional coverage is noted below in the St. Paul Pioneer Press, on Minnesota
Public Radio and the Post-Bulletin.

Public Affairs Contact: klein.traci@mayo.edu

Pioneer Press
At Mayo Clinic, artificial heart now a bridge to transplant
by Chris Snowbeck

A Minnesota doctor who helped write a pivotal early chapter in the history of artificial hearts is now contributing to the story's most recent installment. The Mayo Clinic announced Tuesday, April 10, that it is treating a Michigan man who is on track to become the first artificial heart patient to be discharged from a Minnesota hospital. About 28 other recipients of the device have been discharged from
hospitals across the country over the past 18 months. Patients are receiving a device that is the technological descendant of the old Jarvik heart, which made worldwide headlines 30 years ago when a Seattle dentist named Barney Clark received it during a landmark surgery in Utah.

MPR News
Man receives first artificial and portable heart in Minn.
by Elizabeth Baier

Alvin Carter left St. Marys Hospital in Rochester Thursday afternoon
with a lifeline strapped to his back. Inside a backpack is a portable device that keeps the artificial heart in Carter's chest beating. "It feels good because I'm not dragging anymore," he said. The machine pumping Carter's artificial heart is called a Freedom Driver, manufactured by SynCardia Systems Inc. It weighs about 13 pounds and pumps air into his new artificial heart. Carter, 51, who lives near Detroit, is becoming accustomed to its constant sound.

Reach: Minnesota Public Radio operates 43 stations and serves virtually all of Minnesota and parts of the surrounding states. MPR
has more than 100,000 members and more than 900,000 listeners each week, which is the largest audience of any regional public radio network. Additional coverage: Post-Bulletin

Wall Street Journal
The Push for Daily Sunscreen
by Elizabeth Holmes

Few People Apply It the Right Way, New Labels Try to Help; a Shot Glass of Protection in the Morning…More than two million people are diagnosed with skin cancer each year, according to the Skin Cancer Foundation. The incidence of melanoma, the most dangerous form,
continues to rise in most age groups in the U.S. It increased eightfold in women ages 18 to 39 from 1970 to 2009, according to a recent study from the Mayo Clinic. It pointed to the use of tanning beds by young women as a possible cause for the increase.

Circulation: The Wall Street Journal, a US-based newspaper published by Dow Jones & Company, is tops in newspaper circulation in America with an average circulation of 2 million copies on weekdays.

Context:  “Increasing Incidence of Melanoma in Young
Adults: An Epidemiologic Study in Olmsted County, Minnesota” was published in Mayo Clinic Proceedings Monday, April 2, 2012. According to the study led by Jerry Brewer, M.D, a Mayo Clinic dermatologist, the incidence of melanoma has escalated, and young women are the hardest hit. Even as the rates of some cancers are falling, Mayo Clinic is seeing an alarming trend: the dramatic rise
of skin cancer, especially among people under 40. A news release, highlighting the results of the study, was distributed worldwide April 1. The study was picked up by more than 1,700 media outlets (online, broadcast and print) around the world. Additional coverage: Forbes, WSYR New York, Star Tribune, Connecticut Watch Dog, Arizona Daily Wild Cat. Previous coverage can be found here. Click
here for even more coverage.

Public Affairs Contact: fleming.alyson@mayo.edu

CNBC
Breakthrough in Alzheimer’s Disease – Alzheimer’s Test

Seema Mody reports on a major development in the early detection of Alzheimer's disease, and discussing how the FDA approved brain scan from Eli Lilly works, with Ronald Petersen, M.D., Ph.D., Mayo Clinic.

Reach: CNBC is a 24-hour cable television station offers business news and financial information. The provides real-time financial market coverage to an estimated 175 million homes worldwide.

Context: Ron Petersen, M.D., Ph.D. is the Cora Kanow Professor of Alzheimer’s Disease Research at Mayo Clinic. Dr. Petersen is regularly sought out by reporters as a leading expert in his medical field. Dr. Petersen chairs the Advisory Council on Alzheimer’s Research, Care and Services.

Public Affairs Contacts: kilen.brian@mayo.edu, klein.traci@mayo.edu

LA Times, Five Questions: Neurologist Charles H. Adler on the yips by Jessica Ogilvie, The golf course is in pristine condition, there's nary a breeze, and you're about to sink a birdie on the 18th green. But just as the putter is about to meet the ball, your wrist jerks involuntarily — sending your round white nemesis 3 inches too far to the left…Known as "the yips," this infuriating twitch has caused many a golfer to increase what would otherwise have been a perfectly respectable handicap…But the way Mayo Clinic neurologist Charles H. Adler sees it, the yips might not be psychological at all; in fact, they may have their roots in the nervous system…Adler, who works at Mayo's Parkinson's Disease and Movement Disorders Center ii Scottsdale, Ariz., explained why he thinks researchers are getting closer to finding a cure.

Circulation: The Los Angeles Times has a daily readership of 1.9 million and 2.9 million on Sunday, more than 8 million unique latimes.com visitors monthly and a combined print and online local weekly audience of 4.5 million. The Pulitzer Prize-winning Times has been covering Southern California for more than 128 years. The Times publishes five regional editions covering the Los Angeles metropolitan area, Orange and Ventura counties, the San Fernando
Valley, and an Inland Empire edition covering Riverside and San Bernardino counties. The Times' National Edition is distributed outside its home market. Additional coverage: FOX 40 Calif

Context:  Charles Adler, M.D., is a neurologist at Mayo Clinic in
Arizona. One focus area of his research is the investigation of normal and abnormal movement in various disorders. This includes studying handwriting and other movements in patients with Parkinson's
disease, as well as muscle movement in golfers with and without golfer's cramp (yips).

Public Affairs Contact: mcveigh.jim@mayo.edu

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Tags: alzheimer's disease, Artificial Heart, Cancer, Cardiology, CNBC, Dermatology, Dr. Charles Adler, Dr. Jerry Brewer, Dr. Lyle Joyce, Dr. Ron Peterson, Los Angeles Times, Mayo Clinic Arizona, Mayo Clinic in the News, Mayo Clinic Rochester, melanoma, MPR News, Neurology, Pioneer Press, Research, Skin Cancer Foundation, Star Tribune, SynCardia, Technology, the yips, Transplant, Wall Street Journal