May 23rd, 2012

Mayo Clinic Is Not ‘Stupid’ for Accepting Advertising. It’s Profitable

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Think the problem is too many people still think Mayo Clinic is a hospital. Mayo — which treats patients, conducts medical research, launches startup companies, builds mobile apps and serves as a major healthcare publisher — was dinged this weekend for making money on its WebMD-like site, MayoClinic.com. One of the ad networks Mayo uses pushed an ad selling baby clothes on a page in its pregnancy section that shared a story about a condition that almost always results in the death of the unborn child.

 

MedCity News by Chris Seper

Tags: advertisements, Industry News & Competitive Intelligence, Mayoclinic.com, MedCity News, WebMD

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