July 2nd, 2012

Gluten-Free Frenzy


A booming new trend in the food industry is based on a common gut reaction. The reported number of Americans with celiac disease ā€” a serious autoimmune reaction to gluten ā€” has risen from one in 10,000 in the 1950s to one in 133 in 2009, according to a study conducted by the Mayo Clinic. And a whopping 31 million Americans are thought to be gluten-intolerant, according to Mintel, an international market research firm. As these numbers have risen, so has the demand for food products that donā€™t contain the protein, which is found in wheat, rye and barley.


The Register-Guard by Rosemary Howe Camozzi

Tags: celiac disease, gluten, Mintel, Nutrition, Research, The Register-Guard

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