July 6th, 2012

Mayo Clinic in the News Weekly Highlights

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July 6, 2012

Mayo Clinic in the News is a weekly highlight summary of major media coverage. If you would like to be added to the weekly distribution list, send a note to Emily Blahnik with this subject line: SUBSCRIBE to Mayo Clinic in the News.

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Karl Oestreich, manager enterprise media relations

New York Times (blog)
Fewer Younger Women Are Getting Mammograms
by Anahad O’Connor

In the year after an expert panel’s recommendation that women delay regular breast cancer screenings until age 50, the number of women in their 40s undergoing mammograms slightly declined, a new study shows. The study, carried out by the Mayo Clinic, found a drop of roughly six percent in the number of mammograms among these younger women, a change that the researchers called modest but still significant… “I don’t think we expected a huge impact from the guidelines,” said Nilay D. Shah, an author of the study and a researcher at the Mayo Clinic Center for the Science of Health Care Delivery.

Circulation: The New York Times has the third highest circulation nationally, behind USA Today (2nd) and The Wall Street Journal (1st) with 1,150,589 weekday copies circulated and 1,645,152 circulated on Sundays.

Context: Mayo Clinic issued a news release June 26.  Preventive mammography rates in women in their 40s have dropped nearly six percent nationwide since the U.S. Preventive Services Task Force (USPSTF) recommended against routine mammograms for women in this age group, a Mayo Clinic analysis shows. That represents a small but significant decrease since the controversial guidelines were released, the researchers say. Their findings are being presented at the Academy Health Annual Research Meeting, June 24-26, in Orlando, Fla. Co-author Nilay Shah, Ph.D., a researcher at the Mayo Clinic Center for the Science of Health Care Delivery.

Public Affairs Contacts: Shelly Plutowski, Traci Klein

DR. (Mexico)
Rafael Fonseca - Conquista

Dr. Rafael Fonseca is featured on the cover and in the feature story in the May issue of DR. (the health insert in Reforma – Mexico’s top national newspaper). DR_RafaelFonseca_Mayo

Circulation: DR. is a supplement to Reforma, a Mexican newspaper based in Mexico City with more tha 276,000 readers.

Context: Rafael Fonseca, M.D., is the Getz Family Professor of Cancer. Dr. Fonseca is a physician/scientist in the Division of Hematology/Oncology, deputy director of Mayo Clinic Cancer Center and site director for the Hematologic Malignancies Program at Mayo Clinic in Arizona.

Public Affairs Contacts: Susana Shephard, Julie Janovasky-Mason

Huffington Post Canada
Swimming And Health: How To Prevent Annoying Side Effects
by Nancy Ryerson

When water becomes stuck in the ear canal after swimming, it can promote bacterial growth that causes this painful infection. If you're prone to these infections, make at-home preventive eardrops using one part white vinegar and one part rubbing alcohol, the Mayo Clinic advises. Put a drop into each ear before and after swimming to promote dryness and discourage bacterial growth.

Circulation: Huffington Post Canada was launced in May 2011. Huffington Post reportedly reaches more than 12.2 million readers and was one of the first on-line news outlets to receive a Pulitzer Prize.

Context: Mayo Clinic issued a media expert alert on June 18. While swimming is refreshing, fun and good exercise, even chlorinated pools contain many germs that can make swimmers ill. Mayo Clinic pediatric experts warn that many swimmers may not be aware of the water illnesses associated with pools due to the germs that can linger.

Public Affairs Contacts: Kelley Luckstein, Duska Anastasijevic

Star Tribune
Mayo goes shopping for patients
by Walker Moskop

At Mall of America, the Mayo Clinic is tearing a page from the retail playbook: Get a shopper in for a health consultation and possibly win a patient for life. Through its Healthy Living store and health clinic, Mayo is spreading the word about its growing list of services as it mulls an expansion at the nation's largest mall. Customers can stop in for a massage. Purchase a heart monitor. And if they're in need of organ transplant advice, the outlet now offers that, too. Additional Coverage: Dubai News

Circulation: The Star Tribune Sunday circulation is 514,457 copies and weekday circulation is 300,330. The Star Tribune is the state’s largest newspaper and ranks 16th nationally in circulation.

Context: Mayo Clinic Healthy Living at Mall of America provides an opportunity for people to define their own wellness goals, access interactive information and explore resources dedicated to their health.

Public Affairs Contact: Bryan Anderson

Huffington Post
Rheumatoid Arthritis Unemployment: 1 In 5 With Disease Stop Working 2 Years After Diagnosis

A new study shows that one-fifth of all people with rheumatoid arthritis are not able to keep working two years after they're diagnosed with the condition, and one-third aren't able to keep working within five years of being diagnosed with the condition. The research, published in the journal Mayo Clinic Proceedings, shows that people with rheumatoid arthritis also have a 50 percent increased heart attack risk and doubled heart failure risk. Additional Coverage: Yahoo! News, WEEK TV, Post Bulletin, Pakistan Observer, ConsumerAffairs, WIAT

Circulation: Huffington Post reportedly reaches more than 12.2 million readers and was one of the first on-line news outlets to receive a Pulitzer Prize.

Context: Mayo Clinic issued a news release May 21. Heart disease risk assessment tools commonly used by physicians often underestimate the cardiovascular disease danger faced by rheumatoid arthritis patients, a Mayo Clinic study has found. Inflammation plays a key role in putting those with rheumatoid arthritis in greater jeopardy for heart disease, yet many cardiovascular disease risk assessment methods do not factor it in, the researchers note. More work is needed to figure out what drives heart disease in rheumatoid arthritis patients, and more accurate tools to assess that risk should be developed, the authors say. The study is published online in The American Journal of Cardiology.

Public Affairs Contacts: Sharon Theimer, Alyson Fleming

KAAL
How to Stay Cool During This Week's Heat Wave
by Stephanie Crock

Even if you only stepped outside for a moment on Monday, you could feel the heat. The conditions potentially dangerous, especially for people who don't take the proper precautions…"Trying to stay indoors, trying to stay in an air-conditioned environment, making sure you drink plenty of fluids.." said ER consultant Matthew Sztajnkrycer, with Mayo Clinic. These are some of the best things you can do on a day like this. Although there are some people who refuse to hide indoors.

Reach: KAAL is owned by Hubbard Broadcasting Inc., which owns all ABC Affiliates in Minnesota including KSTP in Minneapolis-St. Paul and WDIO in Duluth. KAAL, which operates from Austin, also has ABC satellite stations in Alexandria and Redwood Falls. KAAL serves Southeast Minnesota and Northeast Iowa. Additional coverage: AARP Blog, WEAU, La Crosse Tribune, KAAL

Context: Mayo Clinic issued a media alert July 2 about tips to survice the scorching heat. In a period of hours, untreated heatstroke can damage your brain, heart, kidneys and muscles. These injuries get worse the longer treatment is delayed, increasing your risk of serious complications or death, says David Claypool, M.D., an emergency medicine physician who treats heatstroke at Mayo Clinic.

Public Affairs Contact: Nick Hanson

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Tags: Academy Health Annual Research Meeting, Breast Cancer, Cancer, Cardiology, David Claypool, Dr. Rafael Fonseca, Facilities, Hematologic Malignancies Program, Hematology, Huffington Post, Huffington Post Canada, Industry News & Competitive Intelligence, KAAL, Mall of America, mammograms, Matthew Sztajnkrycer, Mayo Clinic Arizona, Mayo Clinic Cancer Center, Mayo Clinic Center for the Science of Health Care Delivery, Mayo Clinic Health System, Mayo Clinic Healthy Living, Mayo Clinic in the News, Mayo Clinic Proceedings, Mayo Clinic Rochester, Nilay D. Shah, Preventive Medicine, Reforma, Research, rheumatoid arthritis, Rheumatology, Star Tribune, The American Journal of Cardiology, The New York Times, U.S. Preventive Services Task Force, water illnesses, Wellness

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