July 13th, 2012

Mayo Clinic in the News Weekly Highlights

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July 13, 2012

Mayo Clinic in the News is a weekly highlights summary of major media coverage. If you would like to be added to the weekly distribution list, send a note to Emily Blahnik with this subject line: SUBSCRIBE to Mayo Clinic in the News.

Thank you.

Karl Oestreich, manager enterprise media relations

NY Times
Conventional Cancer Therapy and Whole Genome Sequencing

Current cancer therapies attempt to find, test and treat specific genetic mutations that are shared by groups of patients, but largely ignore individual differences. A new method of identifying cancer treatments, known as whole genome sequencing, is based on the idea that many cancers differ from patient to patient, and may have different genetic causes…Beth McDaniel developed a rare form of cancer, a T cell lymphoma. After exhausting all the standard treatments, her family sent samples of her saliva and cancer tumors to Illumina and the Mayo Clinic.

Circulation: The New York Times has the third highest circulation nationally, behind USA Today (2nd) and The Wall Street Journal (1st) with 1,150,589 weekday copies circulated and 1,645,152 circulated on Sundays.

Context:  This story involves Mayo Clinic collaborators from the Translational Genomics Research Institute (TGen) and is a great illustration of how individualized medicine is making a difference at Mayo Clinic.

Public Affairs Contact: Julie Janovsky-Mason

Huffington Post
Your Start-Up Life: Why Serving Is the New Leading
by Rana Florida

Patients from around the world travel to Rochester, Minnesota to be cared for by Mayo Clinic physicians. Renowned for its innovative and effective treatments and advancements in outside-the-box medical thinking, practices, and research, the Mayo Clinic consistently leads in quality standard listings. For more than two decades it's topped the annual U.S. News & World Report Best Hospitals list.  The Mayo Clinic is not only a great place for patients; it is also a terrific place to work. For eight years straight, it's been on Fortune Magazine's list of America's 100 Best Companies to Work For.  At the helm is President and CEO John Noseworthy, MD, the former medical director of the Mayo Clinic's Department of Development, as a professor in its Department of Neurology, and as the former editor-in-chief of Neurology (the journal of the American Academy of Neurology).

Reach:  The Huffington Post attracts over 28 million monthly unique viewers.

Context: Dr. Noseworthy recently reponded to a series of questions posed by Rana Florida, CEO of The Creative Class Group. She writes a weekly column on how readers can optimize their lives. She also features  conversations -- like the one here with Dr. Noseworthy -- with successful entrepreneurs and thought leaders about how they manage their businesses, relationships and careers.

Public Affairs Contact: Alyson Fleming

NY Times
The 400: Aching to Win
by Mary Pilon

…A Surprising Key: Relaxation. Toward the finish line, the upper body helps carry the runners through their final push. But this is also where the distinction between sprinters and distance runners becomes clear. Montsho’s arms shred the air, her legs still pumping high with each kick…It is here that relaxation, perhaps counterintuitively, can help win the race.  Michael Joyner, a physiologist at the Mayo Clinic, said that runners who tensed up, especially in the arms, moved more slowly. It is known as a “bear jumping on your back” or “turning to stone.” The tension makes a runner less efficient biomechanically; she expends the same amount of energy but does not travel as far.

Circulation:  The New York Times has the third highest circulation nationally, behind USA Today (2nd) and The Wall Street Journal (1st) with 1,150,589 weekday copies circulated and 1,645,152 circulated on Sundays.

Context: Michael Joyner, M.D., is a Mayo Clinic physician-scientist often sought for his expertise in how humans respond to various forms of physical and mental stress during activities such as exercise, hypoxia, standing up and blood loss.

Public Affairs Contacts: Bob Nellis, Traci Klein

USA TODAY
Sitting less could extend your life
by Nanci Hellmich

Sitting less could lead to a longer life, a new study says…"Sitting is a dangerous risk factor for early death, on par with smoking and being obese," says Peter Katzmarzyk, a researcher at the Pennington Biomedical Research Center in Baton Rouge and lead author of the study, published online Monday in BMJ Open. Smoking also cuts about two years off of life expectancy, he says… James Levine, a professor of medicine at Mayo Clinic in Rochester, Minn., who did some of the first research on sitting disease but was not involved in this study, says, "It's extraordinary to see the coming to life of the concept that your chair really does appear to be killing you, one year after another."

Circulation: USA TODAY has a circulation of 1.8 million and a readership of 3.1 million. USA TODAY websites have 26.3 million unique visitors a month.

Context: James Levine, M.D., Ph.D., is a Mayo Clinic endocrinologist who is often sought out by journalists for his expertise. Basing his techniques of non-exercise activity on years of Mayo Clinic research, he offers cost-effective alternatives to office workers, school children and patients for losing weight and staying fit. Author, inventor, physician and research scientist, Dr. Levine has built on Mayo’s top status as a center of endocrinology expertise and has launched a multi-nation mission to fight obesity through practical, common-sense changes in behavior and personal environment.

Public Affairs Contacts: Traci Klein, Nick Hanson

MPR
Mayo expanding through affiliations
by Elizabeth Stawicki

There's a lot of jockeying for position in the health care market as medical centers prepare to implement the provisions of the federal Affordable Care Act. The debate over the health care law has created a lot of uncertainty in the market. Many health care providers are responding by linking with each other to manage the risk. The relationships range from outright mergers and acquisitions to more flexible relationships, called affiliations. Rochester-based Mayo Clinic has increasingly affiliated with smaller medical centers in and out of state through its Mayo Clinic Care Network.

Related story:
MPR
Mayo tries different approach to healthcare consolidation by Jennifer Vogel

Increasingly, health care systems like Duluth-based Essentia and North and South Dakota-based Sanford have been buying or striking up agreements to run local independent hospitals across the state. In one of the most recent moves toward consolidation, the commission helping determine the fate of Virginia Regional Medical Center on the Iron Range voted in late June to partner with Essentia, though the city would continue to own the hospital… New models for collaboration are emerging, as MPR News' Elizabeth Stawicki reported this morning on All Things Considered. According to her story, Rochester-based Mayo Clinic is establishing what it calls the Mayo Clinic Care Network, whereby independent medical facilities in Minnesota and elsewhere are able to tap the prestigious health system for second opinions and advice on complicated cases--all for a fee, of course.

Reach: Minnesota Public Radio operates 43 stations and serves virtually all of Minnesota and parts of the surrounding states. MPR has more than 100,000 members and more than 900,000 listeners each week, which is the largest audience of any regional public radio network.

Context: Mayo Clinic Care Network extends Mayo Clinic’s knowledge and expertise to physicians and providers interested in working together in the best interest of their patients. Sparrow’s physicians will have access to Mayo Clinic, including the ability to connect with Mayo Clinic physicians, who can help them care for their patients and improve their systems and the health of their communities. Additional coverage: Minneapolis/ St. Paul Business Journal, Kaiser Health News.

Public Affairs Contacts: Bryan Anderson, Brian Kilen

KAAL
Skin Protection From Sun Exposure
by Brianna Long
With the hot weather driving people to pools and lakes, doctors are warning people about what the sun can really do to your skin. The first thing to look at is the SPF. An SPF of 30 will block about 90% of the sun's rays. An SPF of 50 will block about 99. Anything higher than that really won't offer too much added protection…Doctors say that's what everyone needs to remember sunscreen. Even on a cloudy day. "Some of the most drastic sunburns happen when people think they're protected from the clouds," said Dr. Jerry Brewer, a dermatological surgeon at Mayo Clinic in Rochester.

Reach: KAAL is owned by Hubbard Broadcasting Inc., which owns all ABC Affiliates in Minnesota including KSTP in Minneapolis-St. Paul and WDIO in Duluth. KAAL, which operates from Austin, also has ABC satellite stations in Alexandria and Redwood Falls. KAAL serves Southeast Minnesota and Northeast Iowa.

Context: “Increasing Incidence of Melanoma in Young Adults: An Epidemiologic Study in Olmsted County, Minnesota” was published in Mayo Clinic Proceedings Monday, April 2, 2012. According to the study led by Jerry Brewer, M.D, a Mayo Clinic dermatologist, the incidence of melanoma has escalated, and young women are the hardest hit. Even as the rates of some cancers are falling, Mayo Clinic is seeing an alarming trend: the dramatic rise of skin cancer, especially among people under 40. A news release, highlighting the results of the study, was distributed worldwide April 1. The study was picked up by more than 1,700 media outlets (online, broadcast and print) around the world. Previous coverage can be found here and here.

Public Affairs Contact: Alyson Fleming

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Tags: Affordable care act, Business Relations, Cancer, Dermatology, Development, Dr. James Levine, Dr. Jerry Brewer, Dr. John Noseworthy, Dr. Michael Joyner, Endocrinology / Diabetes, Facilities, genome sequencing, Genomics, Huffington Post, Industry News & Competitive Intelligence, Innovation (Center of), KAAL, Mayo Clinic Care Network, Mayo Clinic Health System, Mayo Clinic in the News, Mayo Clinic Proceedings, Mayo Clinic Rochester, melanoma, MPR, Pennington Biomedical Research Center, Peter Katz Marzyk, Research, sitting, Sports Medicine, sun exposure, The New York Times, Translational Genomics Research Institute, USA Today, Virginia Regional Medical Center, Wellness

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