February 1, 2013

Mayo Clinic in the News is a weekly highlights summary of major media coverage. If you would like to be added to the weekly distribution list, send a note to Emily Blahnik with this subject line: SUBSCRIBE to Mayo Clinic in the News.

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Karl Oestreich, manager enterprise media relations

FORTUNE
Social media superstars
The Mayo Clinic started the Center for Social Media in July 2010, unofficially becoming the global face of social media for the healthcare industry. Since its creation, the center has accumulated more than 140 member organizations worldwide. The group offers hospitals, medical professionals, and patients a platform to discuss the role of social media in the medical community. In October, Mayo Clinic released its first book on the subject, "Bringing the Social Media #Revolution to Health Care."

Circulation: FORTUNE has a circulation of more than 845,000 readers.

Additional Coverage: KPHO-Phoenix, Post-Bulletin, WCCO, Star Tribune

Context: Mayo Clinic ranks 41st on the 16th "Best Companies to Work For" list, up from 71st in 2012.  This is Mayo's 10th consecutive year on the magazine's annual compilation of companies that rate high with employees.  

News Release:
Mayo Clinic Named to Fortune's "100 Best Companies to Work For" List

Public Affairs Contact: Alyson Fleming 

Star Tribune
Mayo Clinic lays out $6 billion package of improvements for Rochester

by Jackie Crosby

The Mayo Clinic laid out plans Wednesday for an ambitious $6 billion, 20-year initiative that would support its effort to turn its Rochester-based hospital complex into one of the world's top medical centers…"While Mayo Clinic is also evaluating plans for additional expansion outside Minnesota in future years, we believe Rochester can and should remain Mayo's global headquarters and a premier destination for medical care well into the future, assuming we can attract the additional private business investments and finance the necessary public infrastructure needed to support an expansion of this scale," said Mayo Clinic CEO Dr. John Noseworthy in a statement.

Circulation: The Star Tribune Sunday circulation is 514,457 copies and weekday circulation is 300,330. The Star Tribune is the state’s largest newspaper and ranks 16^th nationally in circulation.

Pioneer Press
Mayo Clinic lays out $6 billion development plan
by Christopher Snowbeck

The Mayo Clinic is seeking more than $500 million in state support for economic development projects in the medical center's hometown of Rochester -- a deal that clinic officials say would guarantee the world-famous clinic stays and grows in Minnesota. At a news conference Wednesday, Jan. 30, at the state Capitol, Mayo officials said they would spend about $3.5 billion on clinic-financed capital investments over the next 20 years to help ensure that the medical center continues to draw patients from around the world. And, they said, an additional $2.1 billion in private investment could come through spinoff developments, such as research labs for companies that serve Mayo. The Mayo Clinic wants to grow so it can hold off competitors and stand as one of just two or three global destination medical centers, said Dr. John Noseworthy, the clinic's chief executive officer.

Related Story:
Pioneer Press
Mayo Clinic pitch has supporters, skeptics lining up

Circulation: The St. Paul Pioneer Press has a daily circulation of 226,108 and its Sunday newspaper circulation is 270,811. Its TwinCities.com website had approximately 18.6 million page views (March 2011) and the Pioneer Press and TwinCities.com reaches about 3.3 million people each month.

WCCO
Rochester Reacts To Mayo Clinic Expansion News
by Jamie Yuccas

A little more than 100,000 people live in Rochester – but how is the city reacting to the news of a possible influx of 30,000 new Mayo Clinic employees?... “If one thing starts thriving downtown, then everything starts thriving,” said one of Chester’s patrons. Many are also excited for new housing options, restaurants and art shops for their families.

Reach: WCCO 4 News is the most-watched newscast in the Twin Cities, in 5 out of 7 newscasts. WCCO 4 News is #1 in 5 out of the 7 newscasts for all viewers in the 25-54 age range and WCCO 4 News is #1 in 7 out of 7 newscasts for female viewers in the 25-54 age range.

MPR
Mayo Clinic seeking state help for major Rochester expansion
by Tom Scheck, Minnesota Public Radio

ST. PAUL, Minn. — The Mayo Clinic has proposed a $5 billion investment in Rochester and surrounding communities designed to make the region a "Destination Medical Center" and create up to 45,000 jobs statewide. The plan calls for $3.5 billion in capital investments at its Rochester campus over the next 20 years. Mayo Clinic officials also say they expect an estimated $2.1 billion in additional private investment.

MPR
Mayo Clinic's 'destination medical center' needs taxpayer help
by Elizabeth Baier, Minnesota Public Radio

ROCHESTER, Minn. — The Mayo Clinic and the city of Rochester are in the midst of a construction boom, with cranes marking the downtown skyline and three multi-million dollar expansions under way on the Rochester campus.

MPR
Head of Mayo Clinic describes plans for 'destination medical center'
by Tom Crann, Minnesota Public Radio

ST. PAUL, Minn. — Mayo Clinic announced plans today to invest $5 billion over 20 years in Rochester and surrounding communities to build what it describes as a "destination medical center." The Rochester-based health care provider is also seeking more than $500 million in state funding to develop the area's infrastructure. Mayo Clinic president and CEO John Noseworthy announced the plan alongside Gov. Mark Dayton on Wednesday at the state Capitol. MPR's Tom Crann interviewed Noseworthy soon after the announcement.

Reach: Minnesota Public Radio operates 43 stations and serves virtually all of Minnesota and parts of the surrounding states. MPR has more than 100,000 members and more than 900,000 listeners each week, which is the largest audience of any regional public radio network.

KMSP
Mayo Clinic announces $3B investment in Minn. health care
by Shelby Capacio

Saying they intend to position Minnesota as a world destination for health care services , Mayo Clinic announced Wednesday it would invest more than $3 billion in what will become the state's largest economic development project.

KMSP
Can $5B make Rochester a fun place to live?
by Bill Keller

ROCHESTER, Minn. (KMSP) - The world-renowned Mayo Clinic draws patients from 130 countries, and it's a trend they hope will continue as they invest billions in expanding their campus -- but they want Rochester to expand too. With the $5-billion investment announced, one of the hopes is that a more vibrant city will give people another reason to visit Rochester

Reach: Minneapolis-St.Paul is the 16^th largest television market in the United States with 1.7 million TV homes.  FOX 9 News (WFTC) typically has good viewership for its 9 p.m., newscast, but lags behind its competitors at 5, 6 and 10 p.m.

Post Bulletin
Mayo Clinic looks to state to help back $6 billion growth plan
by Heather J. Carlson

ST. PAUL — Mayo Clinic leaders joined Gov. Mark Dayton Wednesday at the state Capitol to unveil a $5 billion economic development initiative aimed at ensuring the clinic remains a top global destination for health care. “We want to defend our turf. That’s what this basically boils down to,” said Mayo Clinic President and CEO Dr. John Noseworthy, in an interview prior to the announcement in the governor's reception room.

Related Post Bulletin Story:
City, business officials: Mayo Clinic proposal good for Rochester
By Eddie Grossfield

With $5.5 billion in private sector investment over the next 20 years, including Mayo Clinic's $3.5 billion to expand its Rochester campus, the proposed Destination Medical Center legislation calls for another $585 million in public investment from the state and local governments.

Circulation: The Post-Bulletin has a weekend readership of nearly 45,000 people and daily readership of more than 41,000 people. The newspaper serves Rochester, Minn., and southeast Minnesota.

Additional Coverage: Minneapolis St. Paul Business Journal, Star Tribune, KSTC, ModernHealthcare, KTTC, KAAL, Valley News Live (ND), WDAZ (ND), St. Cloud Times, HealthNewsDigest, Pittsburg Post-Gazette, MPR, Post Bulletin, Palm Beach Post, San Francisco Chronicle,  KAAL, News Tribune (WA), Finance & Commerce, MinnPost, MPR, Becker’s Hospital Review, Sioux Falls Argus Leader, The Advisory Board Company,  KAAL, KAAL, WJXT, KTTC,  Yahoo! News (AP)

Context: This week, Mayo Clinic announced Destination Medical Center (DMC), a $5 billion economic development initiative to secure Minnesota's status as a global medical destination center now and in the future. The goal of DMC is to ensure that Minnesota and Mayo Clinic are destinations for medical care in the coming decades. This initiative is the culmination of a three-year study by Mayo Clinic to chart its future business strategy in an increasingly complex, competitive and global business environment.

News Release: Mayo Clinic to Invest More than $3 Billion to Position Minn. as World Destination for Health Care

Destination Medical Center Website

DMC Media Kit

Frequently Asked Questions About DMC

Public Affairs Contacts: Karl Oestreich, Nick Hanson, Traci Klein

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Tags: Becker’s Hospital Review, Best Places to Work, destination medical community, DMC, Dr. John Noseworthy, Fortune Magazine, HealthNewsDigest, http://www.dmc.mn/, KAAL, KMSP, KPHO-Phoenix, KSTC, KTTC, Mayo Clinic, Mayo Clinic in the News, Minneapolis-St. Paul Business Journal, Minnesota Public Radio, ModernHealthcare, MPR, Pittsburg Post-Gazette, Post Bulletin, Sioux Falls Argus Leader, Social Media, Social Media, St. Cloud Times, St. Paul Pioneer Press, Star Tribune, The Advisory Board Company, Valley News Live (ND), WCCO, WDAZ (ND), WJXT, Yahoo! News