The Mayo Clinic has been a leader in the field, said Lee Aase, the clinic's social media director but has opted not to do live events from the OR, feeling that it is voyeuristic and does not provide additional benefits. The clinic has focused instead on question-and-answer sessions on specific topics. "People are taking their social network connections with them wherever they go and we certainly are seeing building interest in this," he said.

Bloomberg by Ramit Plushnik

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