Posted on March 8th, 2013 by Logan Lafferty
“Fear of losing money tends to motivate people about two and a half times more than the prospect of gaining the same amount of money, so we intentionally designed the incentives so that participants would have some of their own skin in the game,” said Steven Driver, a lead study author and a resident physician in internal medicine at the Mayo Clinic.
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Bloomberg Businessweek by Nicole Ostrow
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