Posted on July 3rd, 2013 by Karl W Oestreich
July 3, 2013
Mayo Clinic in the News is a weekly highlights summary of major media coverage. If you would like to be added to the weekly distribution list, send a note to Emily Blahnik with this subject line: SUBSCRIBE to Mayo Clinic in the News.
We are publishing early this week since we will be away celebrating America's Independence Day. Please stay safe and sound during your celebrations. Mayo Clinic doctors offer Five Tips to Keep Your Summer Safe and Injury Free. And take some time to watch a new "Saving Lives with Gus" video that shows what can happen if we aren't careful when using fireworks. The brainchild behind Gus is Raaj Ruparel, M.D., a Mayo resident.
Karl Oestreich, manager enterprise media relations
How to Save $213 billion — and Your Own Life
by Grace-Marie Turner
Are we taking too many drugs? The Twitterverse is abuzz over a new study released by the Mayo Clinic which found that 70 percent of Americans are taking at least one prescription drug. A second independent study, conducted by the IMS Institute for Healthcare Informatics, provides relevant insights. IMS found that if we used prescription drugs more wisely, the U.S. could save at least $213 billion a year in health-care expenses. The key is reducing medication overuse, underuse, and improper use.
Reach: National Review and National Review Online provide news, commentary and opinion targeted toward a Republican audience. The magazine has a circulation of 130,000 readers and its website has 2.5 million unique visitors each month.
NY Daily News
Prescription drugs: Study says 7 out of 10 Americans are taking at least one
Mayo Clinic study: 70% of Americans on prescription medication
Our View: Study of prescription drug use is tip of the iceberg
7-in-10 U.S. adults take at least one prescription
Star Tribune Blog
7 in 10 Americans takes at least one prescription drug, Nearly 7 in 10 Americans are on at least one prescription drug, and more than half take two, according to a new study by the Mayo Clinic. Antibiotics are the most common medication, with antidepressants and painkillers close behind.The statistics came from the Rochester Epidemiology Project in Olmsted County, Minn., and were published in the online journal Mayo Clinic Proceedings.
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Context: Nearly 70 percent of Americans are on at least one prescription drug, and more than half take two, Mayo Clinic and Olmsted Medical Center researchers say. Antibiotics, antidepressants and painkilling opioids are most commonly prescribed, their study found. Twenty percent of patients are on five or more prescription medications, according to the findings, published online in the journal Mayo Clinic Proceedings.
Rheumatology Practice News
The Mayo Brothers’ Clinic: A History of Excellence
by James Prudden
Through extensive on-site interviews with several members of Mayo Clinic’s Rheumatology Division, an impression of this celebrated hospital was formed, but the overall nuanced picture did not come without the addition of 3 unlikely, diverse factors: the parking lot, the piano, and the necktie. Each one shined a surprising light on the impressive care to be found at Mayo that gives the patient experience there such depth. There is clinical expertise aplenty, surely, but there is more to it than that. It might come as a surprise to some that a nonclinical item like the placement of a new parking lot would demand the attention of an esteemed member of the Mayo rheumatology staff, but there she was, Sherine E. Gabriel, MD, former president of the American College of Rheumatology, engaged in a long conversation about the wisdom of placing a parking lot in a particular area of the Mayo campus.
Reach: This edition of the Rheumatology News was distributed to more than 10,000 rheumatologists and general practice physicians as well as the European League Agaainst Rheumatism annual meeting in Madrid in June. The issue will also be broadly distributed at the American College of Rheumatology fall conference.
Context: Rheumatologists at Mayo Clinic provide state-of-the-art diagnosis and treatment for diseases that affect the body's connective tissue. Physicians in the specialty see nearly 20,000 patients each year.
Public Affairs Contact: Sharon Theimer
Difference Between Headaches and Migraines
Cindy McCain, who has suffered from migraines for more than 20 years, launched the 36 Million Migraine Campaign on TODAY Thursday, an effort by the American Migraine Foundation to raise $1 for each of the 36 million American migraine sufferers. Dr. David Dodick, Mayo Clinic Arizona appears on the show.
Reach: The TODAY Show reaches an average daily audience of 5.5 million viewers.
Context: Cindy McCain has teamed up with the American Migraine Foundation (AMF) to launch a major national program to help millions of Americans who suffer with this disorder. McCain, who went public with her own struggle with migraines four years ago, is seeking to mobilize public attention to increase our nation’s research investment in migraine and raise public visibility for the condition. David Dodick, M.D. is a neurologist and director of Mayo Clinic in Arizona’s Comprehensive Concussion Program. Dr. Dodick's research focuses on prevention and treatment for migraine and cluster headaches.
Public Affairs Contact: Jim McVeigh
San Francisco Chronicle
Sleep may be impaired by devices' bright screens
by Kathryn Roethel
It may seem like the screens on your electronic devices consume your every waking hour. Now, new research indicates that, if you use smartphones and tablets before bed, they may be cutting into your sleep hours, too - or at least delaying them. New research from the Mayo Clinic shows that smartphones and tablets set at their brightest settings and held very close to the face emit enough light to suppress the body's production of melatonin, a hormone the brain releases when lighting is dark or dim.
Reach: The San Francisco Chronicle is the largest newspaper in Northern California with a daily circulation of more than 212,000 and is the second largest on the West Coast. Its website has more than 3.1 million unique visitors each month. The San Francisco Chronicle is owned by Heart Corporation which owns 15 daily newspapers.
Context: Smartphones and tablets can make for sleep-disrupting bedfellows. One cause is believed to be the bright light-emitting diodes that allow the use of mobile devices in dimly lit rooms; the light exposure can interfere with melatonin, a hormone that helps control the natural sleep-wake cycle. But there may be a way to check your mobile device in bed and still get a good night’s sleep. A Mayo Clinic study suggests that dimming the smartphone or tablet brightness settings and holding the device at least 14 inches from your face while using it will reduce its potential to interfere with melatonin and impede sleep. “In the old days people would go to bed and read a book. Well, much more commonly people go to bed and they have their tablet on which they read a book or they read a newspaper or they’re looking at material. The problem is it’s a lit device, and how problematic is the light source from the mobile device?” says co-author Lois Krahn, M.D., a psychiatrist and sleep expert at Mayo Clinic in Scottsdale, Ariz.
Public Affairs Contact: Sharon Theimer
Phoenix's Mayo Clinic reaches construction milestone
by Aaron Granillo
One of the country's top cancer research centers is one step closer to opening a cutting-edge treatment facility in Phoenix. On Thursday construction crews put the final steel beam into place, where the Mayo Clinic will operate with proton- beam therapy. "It's a $182 million investment in a laserlike beam of matter," said Dr. Wyatt Decker, CEO of Mayo Clinic Arizona. "Protons go deep into the human body, release very little energy until they hit their target, then they release a burst of energy that kills tumor cells."
Reach: KTAR-FM 92.3 is a commercial News/Sports/Talk station in the Phoenix, Ariz. area. Its signal reaches parts of California and Nevada.
Additional Coverage: ABC15
Context: On June 27, the last piece of steel went into place onto the newest building on Mayo Clinic's Phoenix campus — a building that will be the future Arizona home to Mayo Clinic's Cancer Center and the first proton beam therapy facility of its kind in the Southwest. The new Cancer Center will begin to be occupied in early 2015, with proton beam therapy expected to begin by 2016. Mayo Clinic's proton beam therapy program will be the first of its kind in the Southwest.
News Release: Mayo Clinic Cancer Center Topping off Ceremony
Public Affairs Contact: Julie Janovsky-Mason
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