July 12 2013

Mayo Clinic in the News is a weekly highlights summary of major media coverage. If you would like to be added to the weekly distribution list, send a note to Emily Blahnik with this subject line: SUBSCRIBE to Mayo Clinic in the News.

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Karl Oestreich, manager enterprise media relations

Philadelphia Enquirer
Study seeks ways to treat Alzheimer's before symptoms start
By Stacey Burling

The day is coming when doctors will be able to diagnose and treat Alzheimer's disease before people have symptoms, and Ronald Petersen is among the doctors laying the groundwork for that future. Petersen is director of the Mayo Clinic Alzheimer's Disease Research Center, which is using detailed tests to monitor cognitive changes in older adults from Olmsted County, Minn., as they age.

Circulation: The Philadelphia Inquirer has a daily circulation of more than 350,000 readers. Philadelphia Inquirer - Online has more than 1.7 million unique visitors to its website each month.

Context: Ron Petersen, M.D., Ph.D., is the Cora Kanow Professor of Alzheimer’s Disease Research at Mayo Clinic. Dr. Petersen is regularly sought out by reporters as a leading expert in his medical field. Dr. Petersen chairs the Advisory Council on Alzheimer’s Research, Care and Services.

Public Affairs Contact: Nick Hanson

NY Times (Blog)
Skin Cancer on the Rise in Young Women
by Emma Fitzsimmons

…But as I learned more about skin cancer, I discovered that it is becoming increasingly common, especially among young women. A recent study by the Mayo Clinic found that melanoma, the most serious type, had increased eightfold for women under 40 since 1970.  “There is this thought that, ‘It won’t happen to me because I’m young,’ but that’s not true anymore,” said Dr. Jerry Brewer, a dermatologist at the Mayo Clinic and an author of the study.

Circulation: The New York Times has the third highest circulation nationally, behind USA Today (2nd) and The Wall Street Journal (1st) with 1,150,589 weekday copies circulated and 1,645,152 circulated on Sundays.

Related Coverage:
WZVN Fort Myers
Mayo Clinic: Monthly skin exam could save lives

NBC2 (FL)
Mayo Clinic: Monthly skin exam could save lives

Sarasota Tribune News (NY Times)
Skin cancer and young women

Previous Coverage:
Mayo Clinic in the News Weekly Highlights, June 21, 2013

Mayo Clinic in the News Weekly Highlights, May 31, 2013

Context: Jerry D. Brewer, M.D. is a dermatological surgeon and Svetomir Markovic, M.D. is a hematologist and oncologist at at Mayo Clinic in Rochester, Minn.

Public Affairs Contacts: Sharon Theimer, Alyson Gonzalez

ABC News Nightline (Online text with video)
REPORTER'S NOTEBOOK By ELY BROWN and DAN LIEBERMAN

It was just more than a year ago when we touched down in Rochester, Minn. to do a story on the organ transplant unit at Mayo Clinic. Before we could even check our camera mics, we got word that another plane had just landed carrying a red cooler containing a liver for 60-year-old Gordon Karels.

ABC News (Colter Meinert's story with video)
Inside Mayo Clinic Organ Transplant Unit: Gift of Life

Colter Meinert, 9, was born with half a heart, but a donor heart may transform his life.

ABC News (Jessica Danielson's story with video)
Inside Mayo Clinic Organ Transplant Unit: Living for 2

Part 2: For Jessica Danielson, 30, not a day goes by without thinking of her "angel" organ donor.

Reach: “Nightline” ranks No. 1 in late night among Total Viewers, Adults 25-54 and Adults 18-49, ahead of both NBC’s “The Tonight Show” and CBS’ “The Late Show.” Total Viewers (3.899 million), Adults 25-54 (1.504 million) and Adults 18-49 (1.197 million), for the week of April 23, 2012, according to Nielsen Media Research. ABCNews.com is the official website for ABC News.

Additional Coverage:
KSTP
'Nightline' Features Duluth Woman for 2nd Time

WDIO Duluth, KSTP, Fiji News, Australian News

Previous Coverage of Jessica Danielson's Transplant:
Mayo Clinic in the News Weekly News Highlights, June 21, 2012

Mayo Clinic in the News Weekly Highlights, May 4, 2012

Public Affairs Contact: Nick Hanson

Arizona Republic
Mayo Clinic takes us closer to the cutting edge
Our View: Biomedical campus a win from the recession
By Editorial Board

Star Tribune
Mayo Clinic researchers study how body can repair itself
by Dan Browning

At Mayo Clinic’s Center for Regenerative Medicine, physicians and researchers have a dazzling array of tools at their fingertips: transplants, genomics, computerized data analysis and biomedical engineering. But the core idea is simple: stimulating or restoring the human body’s innate ability to heal itself. Recent discoveries in cellular biology and genomics have led scientists to the threshold of what transplant cardiologist Dr. Brooks Edwards called the “single most-exciting advance” in his 35 years at Mayo.

Circulation: The Star Tribune Sunday circulation is 518,745 copies and weekday circulation is 300,277. The Star Tribune is the state’s largest newspaper and ranks 16^th nationally in circulation.

Context: In the Center for Regenerative Medicine at Mayo Clinic, interdisciplinary teams of physicians and scientists are carrying out innovative basic, translational and clinical research to develop definitive regenerative treatments aimed at fully healing damaged tissues and organs, offering solutions and hope for people who have conditions that today are beyond repair.

Public Affairs Contacts: Nick Hanson, Jennifer Schutz, Kelley Luckstein

MyFOX9
CLIFF DIVING: The dangers of taking the plunge

For many thrill seekers, cliff-diving is a popular past-time during the hot Minnesota summers, but medical professionals who spoke with FOX 9 News say it's an adrenalin rush with serious risks. Dr. Donald Jenkins, trauma expert, Mayo Clinic, is interviewed.

Reach: FOX 9 News (WFTC) serves the Minneapolis-St. Paul market.  

Related Coverage on Summer Safety:
CBS News
Treat Fireworks With Caution On The Fourth of July 

Eau Claire Leader-Telegram, WIBW Kansas

Context:  In Cannon Falls, Minn. cliff diving at Lake Byllesby has led to several injuries seen in the emergency department at Mayo Clinic Health System, Cannon Falls. Besides facing the legal consequences, cliff divers put themselves in serious danger.

Related News Release: Mayo Clinic: Five Tips to Keep Your Summer Safe and Injury Free

Public Affairs Contacts: Nick Hanson, Kristy Jacobson

KSTP
Mayo Clinic Opens Center to Reduce C. diff Exposure
by Cassie Hart

The Mayo Clinic is opening a new treatment center aimed at reducing the cases of something called Clostridium difficile (C.diff), which is the most common infectious cause of diarrhea in hospitals

Reach: KSTP-TV, Channel 5, is an ABC affiliate serving the Twin Cities area, central Minnesota and western Wisconsin, the 15th largest market in the U.S.

Previous C. diff Coverage
Mayo Clinic in the News Weeklyy Highlights, Dec. 21, 2012

Context: Fecal transplants are quick, inexpensive and offer a 90 percent cure rate for patients. About one-fourth of people with C. difficile get sick again, either because the initial infection never went away or because they’re reinfected with a different strain of the bacteria. Treatment for recurrent disease may include antibiotics, which may involve one or more courses of a medication, a longer course of treatment or an antibiotic given once every two days; probiotics, such as S. boulardii, given along with the antibiotic medication or a “stool transplant” to restore healthy intestinal bacteria by placing donor stool in your colon, using a colonoscope or nasogastric tube. Although this is rarely done in practice, research has shown stool transplant to be helpful.

News Release: Mayo Clinic Opens C. difficile Clinic

Treatments and drugs

Public Affairs Contact: Brian Kilen

News4Jax
Study: Bracelet-like device controls acid reflux

A bracelet-like device with magnetic beads can control the chronic digestive disorder gastroesophageal reflux disease, according to a study published online Wednesday in the New England Journal of Medicine…The advance is significant, says study co-author C. Daniel Smith, M.D., chair of the surgery department at Mayo Clinic in Florida and a specialist in treating reflux disease. Mayo Clinic is the only medical center in Florida and one of two in the Southeast to help study the device.

Reach: WJXT is an independent television station serving Florida’s First Coast that is licensed to Jacksonville.

Context: Mayo Clinic in Florida will be one of the first health care institutions in the United States to offer a newly approved device to treat gastroesophageal reflux disease (GERD). The condition, also known as acid reflux disease, can lead to serious health problems. The U.S. Food and Drug Administration (FDA) approved the device and treatment procedure in March 2012 for patients with GERD who continue to have chronic reflux symptoms despite taking medication. C. Daniel Smith, M.D. is chair of the General Surgery Department and is also affiliated with the Bariatric Center at at Mayo Clinic in Florida, and an internationally recognized expert on the treatment of GERD.

News Release: Bracelet-Like Device Controls Chronic Acid Reflux, Study Finds

Public Affairs Contact: Kevin Punsky

Arizona Republic
New cancer center at Mayo Clinic may mean 1,000 new jobs
by Rachael Levy

When Mayo Clinic opens its cancer center in 2015, health-care leaders say, people will come from all over the world to receive treatment at the northeast Phoenix facility. The center will offer innovative treatment that’s not available in the Southwest. But beyond the care, officials say, the center also signals progress for economic development in the area. Officials expect the center, an expansion of Mayo’s Phoenix campus, to provide more than 1,000 medical-related jobs, including more than 100 physician positions. And developers envision the 380,000-square-foot cancer center as one piece of a vast biomedical corridor surrounding the facility.

Circulation: The Arizona Republic reaches 1.1 million readers every Sunday. The newspaper’s website Arizona Central, averages 83 million pages views each month.

Previous Coverage:
Mayo Clinic in the News Weekly Highlights, July 3, 2012

Context: On June 27, the last piece of steel went into place onto the newest building on Mayo Clinic’s Phoenix campus — a building that will be the future Arizona home to Mayo Clinic’s Cancer Center and the first proton beam therapy facility of its kind in the Southwest. The new Cancer Center will begin to be occupied in early 2015, with proton beam therapy expected to begin by 2016. Mayo Clinic’s proton beam therapy program will be the first of its kind in the Southwest.

News Release: Mayo Clinic Cancer Center Topping off Ceremony

Public Affairs Contact: Julie Janovsky-Mason

Star Tribune
Rochester, Minn.: Big city, small-town charm
by Christine Bernier Lienke

It’s true that Rochester has become synonymous with the Mayo Clinic. But the city has much more to offer beyond world-renowned health care. The rapidly growing city exudes small-town charm with architectural history and lively arts, dining and shopping scenes…Rochester, Minnesota’s third-largest city, spans nearly 55 square miles and is home to nearly 108,000 residents.

Circulation: The Star Tribune Sunday circulation is 518,745 copies and weekday circulation is 300,277. The Star Tribune is the state’s largest newspaper and ranks 16^th nationally in circulation.

Context: Destination Medical Center (DMC), an economic development initiative designed to secure Mayo Clinic and Minnesota’s future as a global medical destination, passed on May 20 as part of the Minnesota Legislature’s tax bill. It will help fund the public infrastructure required to keep pace with an estimated $5 billion private investment by Mayo Clinic and other private entities over the next 20 years.

Destination Medical Center Website

Public Affairs Contacts: Bryan Anderson, Karl Oestreich

The Onion
70% Of Americans Take Prescription Drugs

A report from the Mayo Clinic found that nearly 7 in 10 Americans take at least one prescription medication, and noted that antibiotics, antidepressants, and painkillers were the most frequently prescribed drugs in the U.S. What do you think?

Circulation: The Onion is widely considered to be the top humor periodical in the United States and is published weekly. The Onion contains scathingly funny commentary on world events, human behavior, and journalistic convention. The Onion is distributed to readerships in New York City, Chicago, Milwaukee, Madison, the Twin Cities, Denver/Boulder, Austin, Toronto and to thousands of subscribers. The Onion's online version receives nearly 750,000 unique visitors each month.

Previous Coverage:
Mayo Clinic in the News Weekly Highlights, July 3, 2012

Context: Nearly 70 percent of Americans are on at least one prescription drug, and more than half take two, Mayo Clinic and Olmsted Medical Center researchers say. Antibiotics, antidepressants and painkilling opioids are most commonly prescribed, their study found. Twenty percent of patients are on five or more prescription medications, according to the findings published online in the journal Mayo Clinic Proceedings.

News Release: Nearly 7 in 10 Americans Take Prescription Drugs, Mayo Clinic, Olmsted Medical Center Find

Public Affairs Contacts: Nick Hanson, Sharon Theimer

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