December 23rd, 2016
Mayo Clinic in the News is a weekly highlights summary of major media coverage. If you would like to be added to the weekly distribution list, send a note to Emily Blahnik with this subject line: SUBSCRIBE to Mayo Clinic in the News. This will be our last edition of 2016. Look for us again on January 6, 2017. Thank you and happy holidays.
Los Angeles Times
A senior-friendly workout to improve movement and prevent injury
Jogging outdoors, running on a treadmill or lifting weights at the gym aren’t always practical — or enjoyable — activities for everyone. However, one type of exercise works for everyone, no matter your age or ability, because it relies on improving practical movements often involved in everyday activities. “Natural movement is universal, and it’s about bringing movement back to the basics,” says Bradly Prigge, wellness exercise specialist with the Mayo Clinic’s Healthy Living Program. “It’s not about following the latest fitness craze or learning the newest secret to weight loss. Natural movement is about connecting with your body and cultivating an awareness of your full abilities.”
Reach: The Los Angeles Times has a daily readership of 1.9 million and 2.9 million on Sunday, more than 8 million unique latimes.com visitors monthly and a combined print and online local weekly audience of 4.5 million. The Pulitzer Prize-winning Times has been covering Southern California for more than 128 years.
Additional coverage: Mountain Grove News-Journal
Cosmopolitan, Do You Really Need to Take Vitamins?
WTOP Washington, Mayo Clinic expert: 4 actions for a healthy holiday season
Yahoo! News, 9 Ways to Boost Your Immune System by Michael O Schroeder
WEAU Eau Claire, TODAY INTERVIEW: Mayo Clinic Healthy Living Recipes
Context: The Mayo Clinic Healthy Living Program is redefining healthy living. It’s a comprehensive, whole-body wellness experience guided by medical research and evidence-based medicine to offer guests trusted solutions to improve quality of life.
Mayo Clinic in Rochester adds customized plane to air fleet
The Mayo Clinic in Rochester has unveiled a customized $8.5 million airplane to transport high-risk patients to its facilities. The fixed-wing aircraft adds to the Mayo One fleet that was created in 1984. The program began with a single helicopter based in Rochester and now boasts four — two in Rochester, one in Mankato and one in Eau Claire, Wisconsin.
Reach: The Star Tribune Sunday circulation is 518,745 copies and weekday circulation is 300,277. The Star Tribune is the state’s largest newspaper and ranks 16th nationally in circulation.
Context: While a certain red sled usually owns the flight-related headlines this month, Santa's sleigh isn't the only one getting press this December. Several news outlets, it seems, are reporting on another vehicle taking flight. But instead of delivering toys to good girls and boys, the new Mayo One airplane delivers patients in need of immediate, advanced care to Mayo Clinic. And like Santa's ride, this one also has some pretty unique features, and the equipment, medication and staff to make it function as a sky-high Emergency Department. You can read more about the new Mayo one airplane in Mayo Clinic in the Loop.
Contact: Glenn Lyden
St. Mary’s nurse returns to work after hiking accident
by DeeDee Stiepan
It’s an incredible story of survival that we first brought you in May when a St. Mary’s nurse fell 100ft while hiking in Arizona. Amber Kohnhorst spent 24 hours in extreme pain, without food or water until she was rescued by helicopter. Now, the 25-year old is back in Rochester, and it’s been quite some time since she was working as a Registered Nurse on the 5th floor at St. Mary’s Hospital. “My last shift was Friday May 13th, she tells us. “I’ve never really believed in Friday the 13th but now it kind of freaks me out.”
Reach: KIMT 3, a CBS affiliate, serves the Mason City-Austin-Albert Lea-Rochester market.
Context: Amber Kohnhorst loves animals and adventure. The trip she'd planned to Best Friends Animal Sanctuary in Utah promised both. She'd spend time volunteering at the shelter and do some hiking in nearby Cane Beds, Arizona. But what sounded like a perfect vacation quickly became a nightmare when the 25-year-old Mayo Clinic nurse fell 100 feet down a cliff during what was supposed to be a short hike. You can read more about Amber's story on Mayo Clinic In the Loop.
Why Heart Attacks Are Striking Healthy Young Women
by Lauren Dunn and Parminder Deo
Researchers are discovering that SCAD heart attacks occur more frequently than once thought..."SCAD is a type of heart attack, but completely different than the one we normally think of," says cardiologist Dr. Sharonne Hayes of the Mayo Clinic, Rochester, Minnesota. "It's caused by a split or tear in an otherwise healthy artery that leads to a drop in blood flow to the heart leading to a heart attack."
Reach: NBC News provides information about breaking news in business, health, entertainment, politics etc… and receives more than 21,547,025 unique visitors each month.
Context: Sharonne Hayes, M.D. is a Mayo Clinic cardiologist. Dr. Hayes studies cardiovascular disease and prevention, with a focus on sex and gender differences and conditions that uniquely or predominantly affect women. With a clinical base in the Women's Heart Clinic, Dr. Hayes and her research team utilize novel recruitment methods, social media and online communities, DNA profiling, and sex-specific evaluations to better understand several cardiovascular conditions. A major area of focus is spontaneous coronary artery dissection (SCAD), an uncommon and under-recognized cause of acute coronary syndrome (heart attack) that occurs predominantly in young women.
Contact: Traci Klein
Mayo Clinic sees innovation as key to the future
Mayo Clinic recognizes the historic changes taking place in the health care landscape. The health care provider has become famous for treating the whole patient by integrating various specialties of care. Now Mayo is going to be using its of health care innovation system as a model for generating revenue. Mayo-Jacksonville is setting aside spaces for innovators and is taking part in more collaborations.
Context: Charles Bruce, M.D. is a Mayo Clinic cardiologist and serves as medical director of Mayo Clinic Ventures at Mayo Clinic's campus in Jacksonville, Florida. James (Jim) Rogers is chair of Mayo's newly formed Business Development Department, which combines the functions of Mayo Clinic Ventures and the Office of Business Development. The new department will oversee Mayo's partnerships with external organizations, spearhead new business opportunities and support the advancement of medical technology in conjunction with Mayo Clinic leaders, entrepreneurs and inventors.
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