April 13, 2010
Health insurers looking to capitalize on Target Field
The new Target Field is a proving a marketing phenomenon — and that has not been lost on Minnesota health insurers, who are always looking for new members… The Mayo Clinic also has a significant piece of the Target Field action with inside-the-stadium signage as a corporate sponsor of the Twins. Star Tribune, […]
Tags: MN Twins, Sponsor, Target Field
April 5, 2010
Mayo, Twins team up with healthy purpose
A Medical Edge column, company logo or Mayo Clinic diet book might seem far removed from an orchestrated marketing plan… So as fans poured into Target Field in Minneapolis on Friday afternoon for the Minnesota Twins’ first game in its new outdoor ballpark, they witnessed the newest piece of the Mayo marketing plan… […]
Tags: MN Twins, Target Field
March 26, 2010
MN Twins and Mayo Clinic Partnership Coverage
Mayo Clinic to make its pitch at Twins games Mayo Clinic staff members will be at Target Field for every Minnesota Twins home game this season, under a partnership announced Thursday morning. The deal represents another move for Mayo toward a presence and expansion in the Twin Cities, either through referral or an as-yet-unannounced […]
Tags: MN Twins, partnership