October 22, 2009

AssureRx Launches First Personalized Medicine Product

By Kelley Luckstein

AssureRx, a personalized medicine company, announced today that it has begun a full launch of its first product, GeneSightRx(TM) This lab-developed, pharmacogenetic test had previously been commercially available only on a limited basis. The test combines state-of-the-art genetic testing technology with a multi-variate, algorithmic, interpretive report to help guide physicians during their decision-making process before prescribing psychiatric medications…


James S. Burns, President & CEO, commented, "The launch of GeneSightRx(TM) represents a major advance in the treatment of psychiatric disorders…GeneSightRx(TM) brings cutting-edge  harmacogenetics technology developed at Mayo Clinic and Cincinnati Children's Hospital Medical Center into routine clinical use."


Reuters, 10/22/09

Tags: AssureRx, Business Relations, medicine product

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