Mayo Clinic using videos, blogs to reach far-flung staff
By Kelley Luckstein
Could you carry on a conversation with a scientist, parking attendant, doctor, and cafeteria worker who live and work all around the country? What about 55,000 of them?
Mix in some students and administrative staff, and keeping a conversation running among these diverse groups sounds like a feat for an army, or at least the beginning of a bad joke. But Mayo Clinic’s internal communications staff was able to do just that with about 20 people who produce content for an intranet, print and electronic newsletters and magazines, digital signage, e-mails, podcasts—just about everything they could get their hands on…
“Our employees live the brand, and so we work to engage employees in living that brand and making sure the needs of the patient come first, and delivering unparalleled patient experience,” said Linda Donlin, manager of the enterprise employee communications team, said at the recent Mayo Clinic-Ragan Social Media Summit.