Pepsi Brings In the Health Police
In February 2007, when Derek Yach, a former executive director of the World Health Organization and an expert on nutrition, took a new job with PepsiCo (PEP), his mother worried that he'd lost his mind. "You are aware they sell soda and chips, and these things cause you to get unhealthy and fat?"…
Over the past two years, Pepsi has hired a dozen physicians and PhDs, many of whom built their reputations at the Mayo Clinic, WHO, and like-minded institutions. Some researched diabetes and heart disease…
The goal, says Mehmood Kahn, Pepsi's first-ever chief scientific officer, is to create healthy options while making the bad stuff less bad. "It's O.K. to have a slice of birthday cake on your birthday," says Kahn, formerly a practicing physician specializing in nutrition who did a stint at the Mayo Clinic.
BusinessWeek, by Nanette Byrnes, 1/14/10
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