March 4, 2010

Two Health Charities Rank as America’s Most-Trusted Nonprofit Brands

By Kelley Luckstein

St. Jude Children’s Research Hospital and Susan G. Komen for the Cure are the two most trusted nonprofit brand names in America, according to a new survey by Harris Interactive…


In descending order, the 10 brands to which respondents said they would be most likely to donate were: Susan G. Komen for the Cure, American Cancer Society, St. Jude Children’s Research Hospital, Goodwill Industries, Salvation Army, Cleveland Clinic, Heifer Project International, Make-a-Wish Foundation, Mayo Clinic, and American Red Cross.


The Chronicle of Philanthropy, by Heather Joslyn, 3/4/2010


Additional coverage: MarketWatch, The NonProfit Times

Tags: charities, Development, nonprofit organization

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