April 9, 2010

Arrowhead Health ends Medicare ad campaign


A billboard advertising campaign in Sun City, targeting the 3,200 Medicare patients who lost physician services provided by the Mayo Clinic Family Medicine in Glendale, is coming to an end.


Arrowhead Health has opted not to renew the billboard at 105th Avenue and Bell Road, and the advertisement may be replaced within the next week.


The Glendale health-care company had originally posted a billboard saying: "Seniors — Mayo may not take your Medicare any longer, but we still do … and always will" in reaction to the Mayo Clinic’s policy change earlier this year.


"We wanted to inform the community that there are other options besides Mayo," said Arrowhead Health CEO David Berg.


The Mayo Clinic Family Medicine — Arrowhead made news last fall when it announced it would no longer accept Medicare for physician services at its clinic in Glendale. The decision affected about 3,200 patients.


Daily News-Sun, by Joy Slagowski, 04/08/2010


Tags: Mayo Clinic Arizona

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