The digital or mobile health technology market is likely to be more than $400 million by 2016, up from just $120 million in 2010, according to one late-2011 study. No surprises that traditional healthcare entities are sitting up and taking notice.  …FitBit is a fancy pedometer that helps users wirelessly track steps taken as well as stairs climbed. The device also provides information on how many calories have been burned. The product will be integrated with UHC’s OptumizeMe mobile health app, created by UHC’s Optum division. UHC is not the only high-profile endorsement that FitBit has gotten. The product is also featured prominently in the Mayo Clinic’s one-of-a-kind retail store in the Mall of America.

MedCity News, by Arundhati Parmar, 1/9/2012

Tags: Industry News & Competitive Intelligence, Social Media