February 2, 2012

Mayo Clinic in the News Weekly Highlights


February 2, 2012

Mayo Clinic in the News is a weekly highlights summary of major media coverage. If you would like to be added to the weekly distribution list, send a note to Whitney Benedett with this subject line: SUBSCRIBE to Mayo Clinic in the News.

Thank you.

Karl Oestreich, manager enterprise media relations

The Weather Channel  Allergic to the Cold

Dr. Martha Hartz talks about allergies to the cold.

Reach: the Weather Channel reportedly reaches approximately 150 million consumers across TV, online and mobile platforms.

Context: This story was noted recently in USA Today and continues to garner coverage. Dr. Martha Hartz is a pediatric allergist and immunologist at Mayo Clinic in Rochester, Minn.

Additional coverage: KTTC, KARE 11, WEAU Eau Claire, KTVA Alaska

Public Affairs Contact: Sharon Theimer

KAAL Mayo Clinic's "Surgical Olympics"

by David Springer

Mayo Clinic has a unique way to gage just how well its surgical residents are doing. Twice a year, the clinic holds a "Surgical Olympics," putting its residents through a obstacle course of sorts. Today ABC 6 was given an exclusive look at how it all works. Reading a chest xray, inserting a needle into the neck to clear a blockage..."And boom, we're in." Or quietly manipulating virtual laparoscopic tools to a precise angle and size. This is Mayo Clinic's Surgical Olympics.

Reach:  KAAL is owned by Hubbard Broadcasting Inc., which owns all ABC Affiliates in Minnesota including KSTP in Minneapolis-St.Paul and WDIO in Duluth. KAAL, which operates from Austin, also has ABC satellite stations in Alexandria and Redwood Falls. KAAL serves Southeast Minnesota and Northeast Iowa.

Context: Mayo Clinic hosted a surgical intern “Simulation Olympics” on Jan. 27. Thirty-six students at Mayo Clinic Medical School competed in 10 events that simulated “real life” medical situations — much like disaster teams practice simulations for natural disasters. The surgical simulation decathlon events were conducted in a real life medical setting with mannequins and role-playing medical staff team members. This includes such activities as reading x-rays, evaluating an ill patient, dictating an operative report, and performing a cricothyroidotomy (an incision to establish an airway during certain life-threatening situations). These Olympic events have occurred for the last six years under the direction of Dr. David Farley, Mayo Clinic surgeon and professor. You can find more information about the Mayo Clinic Simulation Center here.

Public Affairs Contact: Sharon Theimer

WCCO  MN Researcher: Sitting Is ‘The New Smoking’

A researcher in Minnesota says that sitting is the new smoking. Doctor James Levine from the Mayo Clinic is on a mission to get people moving more at work. Levine is leading a study on the effects of sitting.

Reach: WCCO 4 News is the most-watched newscast in the Twin Cities, in 5 out of 7 newscasts. WCCO 4 News is #1 in 5 out of the 7 newscasts for all viewers in the 25-54 age range and WCCO 4 News is #1 in 7 out of 7 newscasts for female viewers in the 25-54 age range.

Additional coverage: This story also appeared on the front page of the Star Tribune on Jan. 27 and was also picked up by CBS News NY.

Context: Dr. James Levine is an endocrinologist and Professor of Medicine at Mayo Clinic in Rochester, Minn.  Dr. Levine holds the Richard Emslander Chair in Nutrition and in Metabolism. He is an internationally renowned expert in obesity. His research has focused on understanding NEAT (non-exercise activity thermogenesis), obesity and body weight regulation. Dr Levine lectures around the world and is a designated ‘Expert’ to the United Nations, NIH and National Science Foundation. Dr. Levine has received over 50 national and international awards including the Judson Daland prize from the American Philosophical Society.  He holds multiple NIH grants and federal grants.  His walking desk won the invention of the future from NASA.

Public Affairs Contact: Nick Hanson 


NPR Shots Blog With Age, Men May Lose Thinking Ability Faster Than Women
by Nancy Shute

Men are more apt than women to lose thinking ability as they age, according to new research. And that mild cognitive impairment often leads to dementia. But people can reduce their risk of mild cognitive impairment by staying healthy and educated, according to Rosebud Roberts, a professor of epidemiology at the Mayo Clinic who led the study. "There is a lot that people can do," she told Shots.

Reach: The NPR Shots Blog covers news about health and medicine. It is written and reported by NPR's Science Desk.

Context: The study, “The Incidence of MCI Differs by Subtype and is Higher in Men,” which was published in the Jan. 25, 2012, issue of Neurology, the medical journal of the American Academy of Neurology, reports that 296 of the 1,450 study participants developed MCI, an incidence rate of 6.4 percent per year overall. Among men, the incidence rate was 7.2 percent, compared with 5.7 percent per year for women. Dr. Rosebud O. Roberts, Mayo Clinic Division of Epidemiology, was the lead author. For more information, refer to the news release.

Additional Coverage: US News & World Report, HealthDay, BBC, DailyMail (UK), Philippine Star, Mirror UK, LA Times, ABC News, Neuroscience News, FOX News, WebMD, CNN.com, Huffington Post, CalorieLab, VisitBulgaria, Huffington Post UK, Alzheimer’s Society UK, International Business Times, DoctorsLounge, MedPage Today, eMaxHealth, MyHealthNewsDaily, KOSU Radio(Okla.), Drugs.com, USA TODAY

Public Affairs Contact: Brian Kilen

Wall Street Journal   Will Gene Sequencing Soon Be Part of Your Doctor Visit?
by Jeanne Whalen and Ron Winslow

With its $6 billion hostile offer for Illumina Inc., Swiss drug-giant Roche Holding AG is making an expensive and risky bet that genetic mapping will soon be common practice in doctors offices and hospitals…We are convinced this is going to markedly change the way we are looking after our patients," said Gianrico Farrugia, head of the recently established Center for Individualized Medicine at the Mayo Clinic in Rochester, Minn. “But it's not a question of getting the [sequencing] data. It's a question of having mechanisms to interpret the data to make it most useful to people.”

Circulation: The Wall Street Journal, a US-based newspaper published by Dow Jones & Company, is tops in newspaper circulation in America with an average circulation of 2 million copies on weekdays.

Context: Dr. Gianrico Farrugia, Gastroenterology and Hepatology, is head of the Center for Individualized Medicine at Mayo Clinic.  The Center is furthering Mayo's ability to bring patients the latest, most advanced individualized therapies.

Public Affairs Contact: Traci KleinRobert Nellis 

For more coverage of Mayo Clinic in the News, please link to our news clip blog here. 

Tags: American Academy of Neurology, Business Relations, Center for Individualized Medicine, Dr. David Farley, Dr. James Levine, Dr. Martha Hartz, Dr. Rosebud Roberts, Finanical, Genomics, GI, Gianrico Farrugia, Immunology, KAAL, Mayo Clinic in the News, Mayo Clinic in the News, Mayo Clinic Medical School, Mayo Clinic Rochester, mild cognitive impairment, Neurology, NPR Shots Blog, Pediatrics, Research, Surgical Olympics, The Wall Street Journal, The Weather Channel, USA Today, WCCO, Wellness

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