April 6, 2012

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KarlOestreich, manager enterprise media relations
oestreich.karl@mayo.edu

NBC Nightly News
For young women, melanoma rates on the rise.

Dr. Jerry Brewer is interviewed about the results of a melanoma study in young adults.

Reach:  NBC Nightly News with Brian Williams continues to be the top rated evening newscast with more than 7.9 million viewers each night.

Context:  “Increasing Incidence of Melanoma in Young Adults: An
Epidemiologic Study in Olmsted County, Minnesota” was published in Mayo Clinic Proceedings Monday, April 2, 2012. Prior to the release in Mayo Clinic Proceedings, Jerry Brewer, M.D, a Mayo Clinic dermatologist, worked with Alyson Fleming in Mayo Clinic Public Affairs through a variety of platforms to disseminate information about the study and its findings. According to the study, the incidence of melanoma has escalated, and young women are the hardest hit. Even as the rates of some cancers are falling, Mayo Clinic is seeing an alarming trend: the dramatic rise of skin cancer, especially among people under 40. A news release, highlighting the results of the study, was distributed worldwide April 1 and under embargo March 26th. A teleconference featuring Dr. Brewer and Dr. Kurtis Reed occurred on March 28^th with attendance by journalists at USA Today, TIME, Chicago Tribune and Minnesota Public Radio. The study was picked up by more than 1,700 media outlets (online, broadcast and print) around the world.

Dr. Brewer participated in an internal interview which was posted to the Mayo Clinic News Network. That footage and animation was later used by a variety of outlets, including World News with Diane Sawyer – ABC News, KARE 11 and KAAL. The study was also featured on the front page of the Chicago Tribune.

Coverage breakdown:
Broadcast: MPR, FOX News, NBC Nightly News, CBS News, ABC News, CNN Headline News, NBC LA, MSNBC, NBC Miami, KABC NY, CBS Dallas, KAAL, KARE 11, KIMT, News4Jax, First Coast News, KSPR Mo., KOAM TV Pittsburgh.

Online:  WebMD, HealthDay, Yahoo! News, Huffington Post, DailyRX, MedPage Today, HealthCanal, AZ Central, Science Daily, Newser, Digital Journal, ConsumerReports.org, EverydayHealth, Tan Today Forum.

Print: TIME, Chicago Tribune, USA Today, US News & World Report, Wall Street Journal, Philadelphia Inquirer, Detroit Free Press, Men’s Fitness, Boston Globe, Post-Bulletin, NY Daily News, Star Tribune, Daily Helmsman.

International: French Tribune, Channels TV Nigeria, France 24, AFP, Daily Mail UK, CTV Canada, Malaysian Insider, Toronto Star, Global News, The Nation Pakistan, HealthZone Canada, Radio Canada, Global Montreal, La Depeche France, France Soir, Le Parisien, Le Figaro, Madam Le Figaro, Europe1, RTL Magazine
(Belgium), La Parisienne, Western Australian, Naharnet, CHBC Canada, Al Jazeera, Le Figaro, Europe 1, Yahoo! India, Shanghai Daily, Yahoo! Phillipines, BioMed Middle East, Kuwait Times, China Post, Turkish Press, Globe and Mail, Al Jazeera.

Click here for even more coverage.

Public Affairs Contact: fleming.alyson@mayo.edu

Wall Street Journal
Could You Have a Jeremy Lin Knee?
By Melinda Beck

Of the more than 7,500 parts in the human body, the knee's meniscus may be the most vulnerable…Jeremy Lin is the latest pro athlete to fall victim. The popular New York Knicks point guard will have surgery this week on a small, chronic tear in his left knee and miss the rest of the season, the team announced Saturday…"If the MRI shows a meniscus tear, but the patient isn't experiencing catching or locking [and] their X-rays show early arthritis, I don't think they'd be a surgical candidate," says Michael Stuart, professor of orthopedics at the Mayo Clinic in Rochester, Minn. Additional coverage: Wall Street Journal blog.

Circulation: The Wall Street Journal, a US-based newspaper published by Dow Jones & Company, is tops in newspaper circulation in America with an average circulation of 2 million copies on weekdays.

Context: Michael Stuart, M.D., with an appointment in orthopedic surgery at Mayo Clinic, is a sports medicine expert. He serves as Chief Medical Officer for USA Hockey, a consultant to the National Hockey League Players Association and is a member of the education committee of the International Ice Hockey Association. Dr. Stuart is routinely sought out by reporters for his expertise.

Public Affairs Contact: anderson.bryan@mayo.edu

WCCO Radio
Moods & Mania with Esme Murphy

Dr. Mark Frye will lead the event. The Mayo Clinic Psychiatry Department Chair previews the event.

Context:  Mark Frye, M.D., Chair, Psychiatry and Psychology at Mayo Clinic, is Director of the Mayo Mood Clinic and Research Program. His clinical interests are in bipolar disorder, depression, and alcoholism with a research focus on genomics, brain imaging, and neuroendocrinology of mood disorders and alcoholism.  He appeared on Saturday Night with Esme Murphy March 31 to talk about mood disorders and to promote “Taking Madness Out of the Closet.”  Mayo Clinic is putting the spotlight on often misunderstood illnesses: depression & madness - at the Guthrie Theatre on May 12. This public event (combined with a medical education seminar) is designed to help patients, families and physicians better understand illnesses as common as depression — 1 in 5 Americans suffer from depression at sometimes in their lives — to more rare disorders, such as bipolar disorder, which affects 1 in 100 Americans. Dr. Frye is leading the day-long event, which aims to take the mystery out of mental illness and features two well-known successful women, who have made the decision to not only go public, but to celebrate their struggles in works of art:

•     Native Minnesotan and well-know character actress — Mary Pat Gleason — who has appeared on Sex in the City, Desperate Housewives and Friends. Mary Pat will perform an original theatrical performance, dedicated to her struggle with bipolar disorder.  Entitled, Stopping Traffic, this humorous one-woman show relates many of Mary Pat's personal encounters while wrestling with bipolar disease.  

•     Another successful woman, who will also be speaking at the Mayo Clinic event is Kay Redfield Jamison, Ph.D and author of the best-selling book, An Unquiet Mind — a Memoir of Moods & Madness. This personal memoir tells Kay's story of fighting bipolar disorder while ultimately becoming professor of psychiatry at Johns Hopkins University.

The event costs $50 for the day for members of the public and is free for high school and college students. Here is a link to the schedule. More background on Dr. Frye’s research can be found here, including a link to a feature on his research in Mayo Clinic’s Discovery’s Edge.

Chicago Tribune
Age-related changes to taste and smell a common occurrence
by Paul Takahashi, M.D., Internal Medicine, Mayo Clinic

DEAR MAYO CLINIC: Why do we lose our sense of taste and smell as we get older? I'm 86 and very much miss tasting food the way I used to. Is there anything I can do to reverse the loss? ANSWER: A decrease in taste and smell commonly occurs with aging. But if you lose these senses suddenly, or if you notice a significant change in your ability to smell and taste, see your doctor, as certain medications or an underlying medical problemcould be to blame.

Chicago Tribune, Mayo Clinic Medical Edge: Steps can be taken to make wrinkles less noticeable
by Dr. Dawn Davis

DEAR MAYO CLINIC: I'm a 42-year-old woman, and lately I've noticed more wrinkles starting to show on my face. Ads for "amazing" anti-wrinkle potions are everywhere. Is there anything that will really work to lessen the wrinkles I have and prevent new ones from appearing? ANSWER: Wrinkles are a normal part
of aging. Although you can't eliminate wrinkles completely, you can take steps to make them less noticeable.

Chicago Tribune, Medical Edge: Hip replacement can be reasonable option even for older adults
by Rafeal Sierra

DEAR MAYO CLINIC: I'm an 84-year-old woman with a bad hip. My doctor recommends a total hipreplacement, but that seems extreme for someone my age. I am very uncomfortable and a cortisone shot only helped for 10 days. What do you recommend for your older patients?

Chicago Tribune, Mayo Clinic Medical Edge: Benefits of osteopenia medication remain even after discontinuing use
by Dr. Bart Clarke

Mayo Clinic, DEAR MAYO CLINIC: If I've taken a bisphosphonate for five years, what will happen if I stop? My physician said a two-year sabbatical was all right, but I'm wondering if my bones will return to their original osteopenia state. ANSWER: Taking a bisphosphonate medication (Fosamax, Boniva, others) to treat bones that are thinner than normal (a condition known as osteopenia) can help build your bones back up.

Chicago Tribune, Medical Edge: Cough that lasts may be sign of underlying problem
by Kaiser Lim, M.D.

DEAR MAYO CLINIC: What could cause a cough that lasts for months? I take antihistamine tablets and use nasal saline spray, but still cough throughout the day and at night. ANSWER: Coughing is a normal reaction to irritants in your respiratory system. Coughing forcefully expels foreign bodies, mucus and other irritants, such as
pollution, from your throat and clears them from your airway.

More Medical Edge columns can be found here in the Chicago Tribune.

Circulation:  The Tribune's average weekday circulation is more about 425,000. Average Sunday circulation is more than 781,000. According to the Tribune, its newspaper reaches more than five million consumers while covering 76% of the market.

Context: Medical Edge print is a twice a week column that is delivered to Tribune Media Services, owner of the Chicago Tribune, from Mayo Clinic. Tribune Media Services provides entertainment, news and features content that reaches over 100 million consumers worldwide every day, through print, online and on-screen media.

Public Affairs Contact: sparks.dana@mayo.edu

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Tags: Cancer, Celebrity Patients, Chicago Tribune, Dermatology, Dr. Jerry Brewer, Dr. Mark Frye, Dr. Michael Stuart, Guthrie Theater, hip replacement, Jeremy Lin, Kay Redfield Jamison, Mary Pat Gleason, Mayo Clinic Health System, Mayo Clinic in the News, Mayo Clinic Proceedings, Medical Edge, melanoma, Mood Clinic and Research Program, NBC Nightly News, Orthopedics, osteopenia, Psychology and Psychiatry, Research, Sports Medicine, Wall Street Journal, WCCO radio, Wellness, wrinkle treatment