April 27, 2012

Mayo Clinic in the News is a weekly highlights summary of major media coverage. If you would like to be added to the weekly distribution list, send a note to Emily Blahnik with this subject line: SUBSCRIBE to Mayo Clinic in the News.

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Karl Oestreich, manager enterprise media relations
oestreich.karl@mayo.edu

Forbes (blog)

The Power of Purpose and Values: Leadership Lessons From the Great Place to Work Conference
by Barbara Armstrong

Dr. John Noseworthy, president and CEO of Mayo Clinic, was another keynoter at the conference. Dr. Noseworthy spoke on “The Power of One” and, specifically, how the culture at Mayo Clinic helps employees recognize their individual role in achieving the organization’s purpose in providing “an unparalleled experience as the most trusted partner in health care.” In one story, Dr. Noseworthy described how a staff member, when asked what her job was by a visiting media crew, responded, “I save lives.” This particular employee, however, was not a doctor or researcher but, instead, a custodian. Such clarity of purpose, explained Dr. Noseworthy, helps all 56,000 employees at Mayo Clinic find meaning in their work and understand their true value to the organization.

Reach: Forbes is a privately held publishing and new media company. Its flagship publication is Forbes, a bi-weekly magazine, with a circulation of over 900,000.The
company’s website, Forbes.com, is the leading business site on the Web that reaches on average more than 25 million people monthly.

Context: John Noseworthy, M.D, president and CEO of Mayo Clinic, spoke at the Great Place to Work Institute’s annual conference recently. Mayo Clinic is currently listed as number 71 on the Fortune Top 100 Companies to Work For list.

Public Affairs Contact: eisenman.rebecca@mayo.edu

CNN Piers Morgan Tonight
Interview with Dalai Lama

In Rochester, Minn. following his annual physical at the Mayo Clinic, His Holiness joins
Piers Morgan for a revealing discussion on such all-encompassing subjects as politics and technology, religion and temptation. Regarding recent Arab Spring uprisings through the Middle East, the exiled Tibetan spiritual leader supports the opposition of virtual dictatorships: “World belongs to humanity, not this leader, that leader or that king or prince or religious leader. World belongs to humanity,” says The Dalai Lama. “And then each country, essentially belongs to their own people.”

Reach:  CNN.com has 74.2 million unique visitors to its website each month. Piers Morgan Tonight, airs weeknights on CNN/U.S. at 9 pm ET/PT and airs worldwide on CNN International in more than 200 countries.

Context: Mayo Clinic hosted His Holiness the Dalai Lama for a special presentation April 24. Piers Morgan interviewed him while he was at Mayo Clinic in Rochester, Minn.

Public Affairs Contact:  luckstein.kelley@mayo.edu

Star Tribune
Dalai Lama finds calm in compassion
by Rose French and Paul Walsh

In Rochester for a routine medical checkup at the Mayo Clinic, the Dalai Lama also spoke on the importance of using compassion to control stress, comments made as part of a panel discussion hosted by the Mayo Mind Body Medicine Initiative. “Compassion ... opens our heart. Fear, anger, hatred narrow your mind,” he told hundreds of doctors and other health professionals. Additional Coverage: KSTP, Pioneer Press, MPR, KAAL, Fox 9, Duluth News Tribune, Central Tibetan Administration, Post Bulletin, WCCO, Sacramento Bee, The Republic, Tibet Post.

Circulation: The Star Tribune Sunday circulation is 496,039 copies and weekday circulation is 296,605. The Star Tribune is the state’s largest newspaper and ranks 16^th nationally in circulation.

Context: Mayo Clinic hosted His Holiness the Dalai Lama for a special presentation April 24.

Public Affairs Contact: anderson.bryan@mayo.edu

TIME
Parents Wary of Childhood Vaccines? Here’s How to Persuade Them
by Bonnie Rochman

If Dr. Greg Poland has his way, his new study in the journal Human Immunology will serve as talking points for doctors besieged by “vaccine-concerned” parents whose viewpoint is so different from mainstream medicine that “they might as well be from a different galaxy.” It’s National Infant Immunization Week, promoted by the U.S. Centers for Disease Control and Prevention (CDC) to encourage parents to protect their young children against 14 vaccine-preventable diseases…Statistics like those are exactly why Poland, a vaccinologist at the Mayo Clinic, can’t understand how U.S. parents can decide to not immunize their children. Additional coverage: Health Canal

Reach: Time magazine has a weekly circulation of 3.3 million. Time, Inc. engages more than 138 million U.S. consumers in print, online and via mobile devices each month.

Context: Mayo Clinic distributed a news release April 23. During National Infant Immunization Week, a Mayo Clinic vaccine expert and a pediatrician offered suggestions for refuting three of the most common myths about child vaccine safety. Their article, The Clinician's Guide to the Anti-Vaccinationists' Galaxy, is published online this month in the journal Human Immunology. A news blog post also includes video of Gregory Poland, M.D., Mayo Clinic vaccinologist. Additional coverage: Infection Control Today, Medical Xpress.

Public Affairs Contact: nellis.robert@mayo.edu

KTTC Video
A plea for childhood immunizations
by Katie Lange

It's a hot topic that has sparked debate among parents, whether or not they should
vaccinate their infants. Wednesday morning Mayo Clinic doctors and some area mothers made a plea for everyone to stay up-to-date on their shots. It's no surprise life expectancy has increased by 30-years in just the last 100, but what is interesting is that Mayo Clinic said vaccinations are to thank. Yet, infections still occur, one mother shares her infants story of survival, after becoming ill, with whooping cough… “12,000 babies are born every day in the U.S. and by the time they've reached 2 they need to receive about 24 injections and 3 doses of vaccines,” explained Dr. Robert Jacobson, with Mayo Clinic's Pediatric and Adolescent Medicine. Mayo Clinic said vaccinations are one of the most cost beneficial forms of intervention to date in the medical field.  Additional coverage: Post-Bulletin, KAAL, KTTC online story, KIMT, KTIV Sioux City, Medical News Today, Fox 47

Reach: KTTC, is an NBC affiliate based in Rochester, Minn. and covers Southeastern
Minnesota and Northeastern Iowa.

Context: Mayo Clinic and the Minnesota Department of Health issued a media advisory (MA_MDA) during National Infant Immunization Week. Minnesota
Health Commissioner Ed Ehlinger, M.D.  and Robert Jacobson,M.D., Mayo Clinic
pediatrician and president-elect of the Minnesota Chapter of the American Academy of Pediatrics, participated in a news briefing for journalists.

Public Affairs Contact: luckstein.kelley@mayo.edu

FOX News
Watch adventurers climb Mt. Everest live

A team of mountaineers are making a historic trek top of Mount Everest via the notorious West Ridge — and for the first time ever, the entire expedition will be broadcast in real-time to an iPad near you. The team, led by renowned North Face athletes Conrad Anker and Cory Richards, a photographer, will look to repeat the historic 1963 American Mount Everest Expedition, a climb through Everest’s seldom visited West Ridge…Joining the climbers at Base Camp will be a team of Mayo Clinic researchers who will study the impacts of high altitude on human physiology. “We are interested in some of the parallels between high altitude physiology and heart failure physiology,” Dr. Bruce Johnson, who is heading the team, told The Associated Press before leaving Nepal's capital, Katmandu, for the mountain. Additional coverage: Globe and Mail, Daily Hampshire Gazette, The Day (Conn.), USA TODAY (AP), R&D Magazine, NY Daily News, TIME, CBS News, Baltimore Sun, Sci-Tech Today, Medical News Today, KAAL

Reach: FoxNews.com has more than 13 million unique visitors each month.

Context: Mayo Clinic physiologists are on Mount Everest where they will conduct research and collect data on extreme athletes making an ascent on the peak via two routes. The Mayo group will monitor up to nine climbers from base camp for the duration of the climb, which will run to mid-May. Their studies will provide knowledge that will help heart patients, as well as extreme athletes. More information on the trek can be found here in our March 21 news release. The climbing expedition is funded by National Geographic and The North Face, with support from Montana State University. For background on the medical expedition and ongoing reports on its progress, the public may visit http://MayoCliniconEverest.com and follow on Twitter at #MayoClinic #onEverest.

Public Affairs Contact: nellis.robert@mayo.edu

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Tags: CNN, Conrad Anker, Cory Richards, Dalai Lama, Dr. Greg Poland, Dr. John Noseworthy, Dr. Robert Jacobson, Forbes, Fox News, Human Immunology, Immunology, KTTC, Legal / Leadership, Mayo Clinic Health System, Mayo Clinic in the News, Mayo Clinic Rochester, Mayo Mind Body Medicine Initiative, Mount Everest, National Infant Immunization Week, Pediatrics, Piers Morgan, Preventive Medicine, Star Tribune, Technology, TIME, U.S. Centers for Disease Control, vaccinations, Wellness