The future for pharmaceutical and medical device companies is said to lie with serving “economic customers,” not physicians. These customers – health insurers and healthcare providers who are financially at-risk for achieving better outcomes – are looking to reduce the cost of healthcare while maintaining or improving its medical quality. …For their part, health systems need to think about how they handle innovations that cut across traditional silos. A handful of leading systems like Kaiser Permanente, Mayo Clinic, and Ascension Health have set up internal incubators to work with outside parties in transforming patient care.
Forbes by Stephen Wunker