If a fat cell grows and no one can see it, is it still there? A new Equinox ad wants to answer that question for you by causing even more anxiety about your body. The gym's new ad features a rail-thin, nude model whose torso is hidden behind a red circle asking "Are You Skinny Fat?" "Skinny fat," referred to as "normal weight obesity" by researchers at the Mayo Clinic, describes someone who make look fit on the outside but has an unusually high ratio of body fat in comparison to their weight.
Huffington Post by Jessica Totondi