July 26, 2012
Mayo Clinic in the News is a weekly highlights summary of major media coverage. If you would like to be added to the weekly distribution list, send a note to Emily Blahnik with this subject line: SUBSCRIBE to Mayo Clinic in the News.
Public Affairs Associate
Alzheimer’s drug fails in 1 study, 2nd continues
by Linda Johnson
A closely watched experimental Alzheimer's treatment has failed to slow the disease in one late-stage study, a big disappointment for doctors and patients but not the end of the road for the drug. Pfizer Inc. said Monday that it will continue to study its effect on a different group of patients…Biomarkers are genes or measurable characteristics that indicate a normal biologic process, a disease or a response to a treatment. "I would defer complete judgment on the drug until I see some biomarker data," said Dr. Ronald Petersen, director of the Mayo Clinic's Alzheimer's Disease Research Center. "It still may leave the door open for some positive news if there are any biomarker movements."
Reach: The Associated Press is a not-for-profit news cooperative, owned by its American newspaper and broadcast members. News collected by the AP is published and republished by newspaper and broadcast outlets worldwide.
Context: Ron Petersen, M.D., Ph.D., is the Cora Kanow Professor of Alzheimer’s Disease Research at Mayo Clinic. Dr. Petersen is regularly sought out by reporters as a leading expert in his medical field. Dr. Petersen chairs the Advisory Council on Alzheimer’s Research, Care and Services. Additional coverage: Businessweek, Khaleej Tmes, Washington Post, York Dispatch, Yahoo! Finance
Public Affairs Contact: firstname.lastname@example.org
Unrelenting heat can wither your meds, too
By Jeff Strickler
This has been a difficult summer for Aylssa McDermott. The Maplewood 12-year-old, who wears an insulin pump for diabetes, has landed in the emergency room three times after softball tournaments in which hot, humid air combined with her body heat to destroy her medication…At the Mayo Clinic emergency room in Rochester, Dr. Torrey Laack sees a lot of patients facing heat problems that have been brought on by their medicines. "There's a huge list of medications that impact the body's ability to deal with heat," he said. "They predispose people to heat-related medical problems. People taking those medications need to be aware of that."
Circulation: The Star Tribune Sunday circulation is 514,457 copies and weekday circulation is 300,330. The Star Tribune is the state’s largest newspaper and ranks 16th nationally in circulation.
Context: Dr. Torrey Laack is an emergency medicine physician at Mayo Clinic, Rochester, and was sought out by the Star Tribune during the recent heat wave for comment about medications that can become less effective in the heat.
Why Some Olympic Athletes Need to Gorge
By Gretchen Reynolds
Endurance athletes, unlike the rest of us, have the unusual problem of having to work hard to keep weight on. “In your super-high-calorie-burning sports, like distance running, cycling or the triathlon, elite athletes can burn 15 or 20 calories a minute,” says Dr. Michael Joyner, a researcher at the Mayo Clinic in Rochester, Minn., who conducts studies of endurance athletes. At the peak of training, these athletes are working out four or five hours a day, he continues.
Circulation: The New York Times has the third highest circulation nationally, behind USA Today (2nd) and The Wall Street Journal (1st) with 1,150,589 weekday copies circulated and 1,645,152 circulated on Sundays.
Context: Dr. Michael Joyner is an anesthesiologist and the associate dean for research at Mayo Clinic, Rochester. He is an expert in the field of human integrative physiology. The primary focus in his laboratory is studying how the peripheral circulation and autonomic reflexes operate as the human body adapts to physical stresses such as standing, exercise or body heating.
Reader’s Digest Canada
The Latest Word on Breast Cancer
By Deena Waisberg
This year, more than 22,000 Canadian women were diagnosed with breast cancer. That’s a pretty frightening statistic, but advances in diagnostic techniques as well as in treatments are improving our odds of beating the disease… New Treatment Options: Tykerb - About 20% of breast cancer cases are HER-2, an aggressive form of cancer. A drug called Herceptin has been the best treatment for women with HER-2 cancer. “Herceptin attacks the outside of the HER-2 protein,” says Dr. Edith Perez, hematologist, oncologist and researcher at the Mayo Clinic in Florida.
Circulation: Reader's Digest Canada has a circulation of 948,019 and is the #1 reach to Canadian adults.
Context: Edith Perez, M.D., deputy director of the Mayo Clinic Comprehensive Cancer Center in Florida and director of the Breast Cancer Translational Genomics Program, is frequently sought out by journalists for her expertise.
Public Affairs Contacts: email@example.com
Mayo Clinic, Dartmouth-Hitchcock Medical Center plan joint announcement
By Jeff Hansel
Mayo Clinic and Dartmouth-Hitchcock Medical Center, of Lebanon, N.H., have issued a joint notice saying they plan on Friday to announce "a formal agreement between the two organizations." Attending the announcement will be Dr. David Hayes, medical director of the Mayo Clinic Care Network. The Care Network is a collaboration among a number of medical centers nationwide and Mayo, which provides electronic consultations ("econsults"), access to Mayo treatment protocols, and other services in exchange for payments from member hospitals.
Circulation: The Post-Bulletin has a weekend readership of nearly 45,000 people and daily readership of more than 41,000 people. The newspaper serves Rochester, Minn., and southeast Minnesota.
Context: A media advisory was sent on July 25, 2012, to inform media that Mayo and Dartmouth-Hitchcock will announce a formal agreement between the two organizations.
Public Affairs contact: firstname.lastname@example.org
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Tags: Alzheimer's Treatment, Associated Press, Breast Cancer, Business Relations, Dartmouth-Hitchcock Medical Center, Development, Dr. David Hayes, Dr. Michael Joyner, Dr. Ron Petersen, Edith Perez, heat-related medical problems, Industry News & Competitive Intelligence, Mayo Clinic Care Network, Mayo Clinic Comprehensive Cancer Center, Mayo Clinic in the News, Mayo Clinic Jacksonville, Mayo Clinic Rochester, Nutrition, Pfizer, Pharmacology, Post Bulletin, Reader's Digest Canada, Sports Medicine, Star Tribune, The New York Times, Wellness, Women's Health
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