September 7, 2012

Mayo Clinic in the News Weekly Highlights


September 7, 2012

Mayo Clinic in the News is a weekly highlights summary of major media coverage. If you would like to be added to the weekly distribution list, send a note to Emily Blahnik with this subject line: SUBSCRIBE to Mayo Clinic in the News.

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Karl Oestreich, manager enterprise media relations

NY Times
Eating Right Between Meetings
by Julie Weed
…Katherine Zeratsky, a registered dietitian at the Mayo Clinic in Minnesota, says she works with patients who use services like MyFitnessPal to help them eat healthfully when they travel. But not all apps have the same ease of use, features or science backing them up, Ms. Zeratsky said. “It’s caveat emptor, the buyer needs to beware.” She recommended that diners use, for example, calorie-counting apps that are based on a reliable database, like the one from the Agriculture Department.

Circulation: The New York Times has the third highest circulation nationally, behind USA Today (2nd) and The Wall Street Journal (1st) with 1,150,589 weekday copies circulated and 1,645,152 circulated on Sundays.

Context: Katherine Zeratsky,  R.D., L.D., is a registered dietitian at the Mayo Clinic in Rochester, Minn. She is one of the authors of the Nutrition-Wise blog on

Public Affairs Contacts: Traci Klein, Bob Nellis

LA Times
Gadgets: Pillow designs stuffed with health and beauty claims
by Karen Ravn

No-more-snores pillows. For many of these, the goal is to keep your airway as open as possible by keeping your chin lifted away from your chest. There's an assortment of pillows that use an assortment of designs that are intended to accomplish that, but there's not much research to support the use of any particular one of them, says Dr. Joseph Kaplan, director of the Mayo Sleep Center at the Mayo Clinic in Jacksonville, Fla.

Circulation: The Los Angeles Times has a daily readership of 1.9 million and 2.9 million on Sunday, more than 8 million unique visitors monthly and a combined print and online local weekly audience of 4.5 million. The Pulitzer Prize-winning Times has been covering Southern California for more than 128 years.

Context: Joseph Kaplan, M.D., is director of Mayo Clinic's Sleep Disorders Center in Florida. Mayo Clinic doctors and other staff trained in sleep disorders evaluate and treat adults in the Sleep Disorders Center at Mayo Clinic in Florida. The Sleep Disorders Center is accredited by the American Academy of Sleep Medicine.

Public Affairs Contact: Paul Scotti

Vancouver Sun
One in 10 children falling prey to cyberbullying, survey reveals

by Micheal V’inkin Lee

Ten per cent of Canadian parents believe their children have fallen victim to cyberbullying, according to an Angus Reid survey done recently for the Mayo Clinic. Four in five of those parents say they have rules in place for their children’s online activities, but parents need to play a bigger role in preparing their kids for and protecting them from the negative sides of digital life, according to a researcher.

Circulation: The Vancouver Sun and The Province, the two major daily papers in British Columbia, are published by Pacific Newspaper Group Inc., a Postmedia Network company. According to a 2010 NADbank survey, the Sun's daily Monday-to-Friday readership was 453,500, making it British Columbia's second most read newspaper, after The Province. Its six-day average circulation was 171,515 copies a day as of September 30, 2010.

Context: Ten per cent of Canadian parents believe their children have fallen victim to cyberbullying, according to an Angus Reid survey done recently for the Mayo Clinic. Approximately 1,000 randomly selected Canadian Angus Reid Forum panelists with children aged 10 to 17 were asked if they believed their kids had been cyberbullied. Seventeen per cent of parents with girls thought their daughters had been exposed to online bullying while only seven per cent of those with boys believed the same. Those surveyed with children between the ages of 14 and 17 were also more likely to believe their child had been cyberbullied compared to parents who have kids in the age 10 to 13 bracket. Peter Jensen, M.D.,  Mayo Clinic Department of Psychiatry and Psychology, gave his expert perspective.

Final Cyberbullying News Release August 28

Public Affairs Contacts: DuskaAnastasijevic, Nick Hanson

Toronto News 24
Keep your kids safe with a lesson in Cyberbullying 101

…"It's difficult to know what your child is experiencing online if you're not involved," said Dr. Peter Jensen, vice chairman for research for the Mayo Clinic Department of Psychiatry and Psychology. "In the age of social media, what kids say and do online can be unforgiving and unforgettable, so it's key to set social media rules and to help kids understand the implications of their actions."

Reach: TorontoNews24 is an internet news channel and social media news network dedicated to Toronto.

Context:  See Vancouver Sun entry above.

Public Affairs Contacts: DuskaAnastasijevic, Nick Hanson

ABC News
Unrecognized Heart Attacks Common, Deadly
by Katie Moisse

For every heart attack that strikes with chest pain, shortness of breath and nausea, almost two more slide in under the radar among older adults, a new study found… Roughly 28 percent of the study participants had diabetes, which can cause nerve damage that blocks the warning signs of a heart attack, said Dr. Martha Grogan, a cardiologist at the Mayo Clinic in Rochester, Minn., who was not involved in the study.

Reach: is the official website for ABC News.

Context: Martha Grogan, M.D., a Mayo Clinic cardiologist, gave her expert perspective. She was not involved in the study. Dr. Grogan is medical editor of  Mayo Clinic Healthy Heart for Life,  a new book which became available earlier this year.

Public Affairs Contacts: Nick Hanson, Ginger Plumbo

The Gazette
Cresco parents opt for new surgery for unborn child
by Cindy Hadish

Most parents say they would do anything for their children, but how far would they actually go? Amie Phillips decided the benefits outweighed the risks when she and her unborn child became the first patients at Mayo Clinic in Rochester, Minn., to undergo surgery to repair spina bifida in the womb…One in every 2,000 babies is born with the condition. “We all know mothers would do anything for their children,” said Dr. Norman Davies, maternal fetal medicine specialist at Mayo Clinic, noting that parents are counseled to be aware of all the potential risks. “Fetal surgery is inherently risky. It’s the mother who takes all of the risks on behalf of her child.”

Circulation: The Gazette has served Eastern Iowa for more than 125 years and is Iowa’s second largest newspaper with 166,900 daily readers and 200,800 on Sunday. The newspaper was founded in 1883.

Context: In May, a comprehensive team at Mayo Clinic performed its first in utero surgery on a fetus that had its spinal cord exposed, known as open spina bifida or myelomeningocele, when the spinal cord is exposed on the baby, usually leading to physical disabilities, nervous system issues and even paraplegia. Mayo Clinic is one of only a handful of institutions that have performed this surgery, and it’s the first surgery of its kind to be performed in Minnesota and the upper Midwest. The surgical procedure is very risky and complex and involves a coordinated surgical team to make it possible. The surgery went smoothly and the care team closely monitored mom and baby throughout the remainder of her pregnancy and scheduled a C-section at 36 weeks. Mom delivered a healthy baby girl on Monday, July 16, and mom and baby are doing great. Previous coverage.

Additional coverage: KCRG Cedar Rapids, Iowa, Spina Bifida News

Public Affairs Contact: Kelley Luckstein

WEAU Eau Claire
Back to School: Getting kids into the morning routine

Now that summer vacation is over, kids have a lot of work to do this week, and not just their homework. Kids have been used to lounging in their pajamas and watching TV, but there are ways your child can get the 10 hours of sleep a local sleep specialist recommends. Sleep is what everyone needs to start the day and for kids it’s even more important. "There's a recent study that showed that kids really do worse if they haven't gotten adequate sleep," said Dr. Timothy Young, Mayo Clinic Health System Sleep Specialist.

Reach: WEAU-TV is the NBC affiliate for much of western Wisconsin, including Eau Claire and La Crosse. WEAU is licensed to Eau Claire and its transmitter is located in Fairchild, Wisconsin.

Context: Timothy Young, M.D., is a Mayo Clinic Health System sleep specialist.

Public Affairs Contact: Susan Barber Lindquist

Channel 12 Arizona
Mayo gets proton accelerator

It’s the latest and safest radiation therapy that fires protons into patients’ tumors. Dr. Steven Schild, Mayo Clinic is interviewed.

Channel 12 is an NBC affiliate in Phoenix, AZ.

Context: Mayo Clinic in Arizona broke ground in December 2011 for a $182 million facility to house Mayo Clinic's Proton Beam Therapy program — marking the beginning of a new era in cancer treatment. Steven Schild, M.D., is chair of radiation oncology at Mayo Clinic in Arizona.

Public Affairs Contact: Julie Janovsky-Mason

Arizona Republic
Mayo, TGen close in on personalized gene therapy
by Ken Alltucker

The right drug for the right person at the right time. The pioneers of medicine's Genetic Age have long predicted that personalized drug treatments are inevitable as technology improves and costs plummet. Although genetic medicine so far has produced more hype than substance, there are signs that medical treatments based on an individual's genes are tantalizingly close for some…"It is always about the outcomes," said Dr. Mitesh Borad, a Mayo oncologist who is treating several cancer patients under the program. "You want some good anecdotes where you can say, 'Look, it does work in a subset of people, though maybe not in every single patient.' "

Circulation: The Arizona Republic reaches 1.1 million readers every Sunday. The newspaper’s website Arizona Central, averages 83 million pages views each month.

Context: The Mayo Clinic-TGen relationship is primarily focused around genomics and cancer research. The Mayo Clinic-TGen collaborative research building is located on the Scottsdale campus of Mayo Clinic in Arizona. Additional coverage: Tucson Citizen, Arizona Central

Public Affairs Contact: Jim McVeigh

Arizona Republic
One cancer patient's journey to the frontier of medicine

Jamie Zweig figured it was stress. The trouble swallowing. The heartburn. The acid reflux. But Zweig soon discovered those symptoms came from a much more dangerous health threat: a sizable tumor had sprouted at the juncture of his esophagus and stomach.

Circulation: The Arizona Republic reaches 1.1 million readers every Sunday. The newspaper’s website Arizona Central, averages 83 million pages views each month.

Context: This feature on cancer patient Jamie Zwieg accompanied the story above about Mayo Clinic and TGen. Keith Stewart, M.B.Ch.B., is a hematologist and onoclogist at Mayo Clinic in Arizona.

Public Affairs Contact: Jim McVeigh

WCCO Radio
Body Image Awareness

Next Sunday, the MOA will host their first ever walk for eating disorder awareness. The hope is that the event, co-sponsored with the Mayo Clinic, will help young women who may be most vulnerable to body image issues. Dr. Leslie Sim, head of the Clinic's Eating Disorders Center, tells us how this event came together.

Reach: WCCO radio boasts one of the largest coverage areas in the country as it reaches into portions of North and South Dakota during the day. At night, the station’s signal typically reaches across many U.S. states and Canadian provinces.

Context:  In the U.S., 10 million women and 1 million men suffer from eating disorders. Millions more suffer from binge eating disorders. The peak onset of eating disorders occurs during puberty and the late teen/early adult years, but symptoms can occur as young as kindergarten. Leslie Sim, Ph.D., L.P., Mayo Clinic Pediatric and Adolescent Medicine and Psychiatry and Psychology appeared on WCCO radio to promote the National Eating Disorders Association Walk at Mall of America on Sunday, Sept. 9. Tips to prevent teen eating disorders can be found here.  Additional coverage: MyFox9 Twin Cities

Public Affairs Contact: Nick Hanson

Iowa Public Radio
Twice Blessed

This past Monday, a central Iowa couple was able to bring their twin babies home for the first time. One baby, the boy, was born healthy, but his sister has a serious heart defect that kept her hospitalized for nearly four months. In January, at 18 weeks of pregnancy Brad Weitl and Christina DeShaw discovered that one of their twins had hypoplastic left heart syndrome, in which the left side of the heart is severely underdeveloped.

Reach: Iowa Public Radio manages station operations for WOI AM and FM, licensed to Iowa State University, WSUI-AM and KSUI-FM, licensed to The University of Iowa, and KUNI-FM and KHKE-FM, licensed to University of Northern Iowa.

Context: Ava was diagnosed with hypoplastic left heart syndrome in utero in January. Ava and Aidan were delivered by C-section at Mayo in May, and because of an additional heart complication, Ava was operated on within an hour or so after birth.  Ben Eidem, M.D., is a pediatric cardiologist at Mayo Clinic in Rochester, Minn. Harold Burkhart, M.D., is a cardiovascular surgeon at Mayo Clinic in Rochester, Minn.

Public Affairs Contact: Traci Klein

Florida Times Union
Former Jaguars owners Wayne and Delores Weaver donate $7 million to Mayo Clinic
By Charlie Patton

Wayne and Delores Weaver have donated $7 million to the Mayo Clinic in Jacksonville for a new simulation center. In the simulation center, which will bear the Weavers’ name, doctors and their surgical teams can perform surgery on computerized robots, said David Thiel, a urologist who is medical director of the center. This will allow them to refine medical procedures without having to operate on actual humans.

Circulation: The Florida Times-Union reaches more than 120,000 daily and 173,000 readers Sunday.

Context: Mayo Clinic in Florida issued a news release Sept. 5. Motivated by their commitment to better the Jacksonville community and improve the lives of its citizens, J. Wayne and Delores Barr Weaver have given $7 million to the new Multidisciplinary Simulation Center at Mayo Clinic in Florida. The center will be named "Mayo Clinic J. Wayne and Delores Barr Weaver Simulation Center" and is expected to open early 2013. This gift, in addition to several prior gifts the Weavers have given to various Jacksonville health-related organizations, demonstrates the family's commitment to improving access, quality of health care and collaboration in our community. 

Additional coverage: WJXT News 4 Jax, Jacksonville Business Journal, TMC Net, WOKV, Jacksonville Business Journal

Public Affairs Contact: Kevin Punsky

For more coverage of Mayo Clinic in the News, please link to our news clip blog here.

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Tags: ABC News, Brad Weitl, Cancer, Cancer, Cardiology, cardiovascular surgery, Channel 12 Arizona, Christina DeShaw, cyberbullying, Delores Weaver, Development, diet, Dr. Ben Eidem, Dr. Harold Burkhart, Dr. Joseph Kaplan, Dr. Keith Stewart, Dr. Leslie Sim, Dr. Norman Davies, Dr. Steven Child, Dr. Timothy Young, Endocrinology / Diabetes, Florida Times-Union, Iowa Public Radio, Jacksonville Jaguars, Jamie Zwieg, Katherine Zeratsky, Los Angeles Times, Mayo Clinic, Mayo Clinic Eating Disorders Center, Mayo Clinic Health System, Mayo Clinic in the News, Mayo Clinic J. Wayne and Delores Barr Weaver Simulation Center, Mayo Sleep Center, Neurology, New York Times, Nutrition, Pediatrics, Pediatrics, philanthrophy, proton beam, proton beam therapy, Psychology and Psychiatry, Sleep Medicine, spina bifida, TGen, The Gazette, Uncategorized, Vancouver Sun, Wayne Weaver, WCCO radio, WEAU-Eau Claire

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