October 26, 2012

Mayo Clinic in the News Weekly Highlights

By Karl Oestreich



Mayo Clinic in the News is a weekly highlights summary of major media coverage. If you would like to be added to the weekly distribution list, send a note to Emily Blahnik with this subject line: SUBSCRIBE to Mayo Clinic in the News.

Thank you.

Karl Oestreich, manager enterprise media relations

KAET Channel 8-PBS, Phoenix
Mayo Clinic Telestroke Program

A recent agreement between Tuba City Regional Health Care and Mayo Clinic in Arizona will bring state-of-the-art stroke care to Navajo and Hopi patients through telemedicine. Dr. Bert Vargas, a Mayo Clinic telestroke neurologist, will talk about the new program, set to start in November.

Reach: Eight, Arizona PBS is a PBS station that has focused on educating children, reporting in-depth on public affairs, fostering lifelong learning and celebrating arts and culture. Its signal reaches 86 percent of the homes in Arizona. With more than 1 million viewers weekly, Eight consistently ranks among the most-viewed public television stations per capita in the country. Eight is a member-supported service of Arizona State University.

Context: Residents of the largest city in the Navajo Nation in need of emergency medical care for a stroke may benefit from a Mayo Clinic “telestroke” program that will now be available at Tuba City Regional Health Care. A recent agreement between Tuba City Regional Health Care and Mayo Clinic in Arizona means the service will start in Tuba City as early as November. Tuba City is located in north central Arizona within the Painted Desert. Most of the area’s population belong to the Navajo and Hopi tribes.

Previous Coverage

News Release

Public Affairs Contact: Jim McVeigh

Chicago Tribune
Mayo Clinic Medical Edge: MBI not a replacement for mammography but can be an important tool
by Deborah Rhodes, M.D., Breast Diagnostic Clinic

DEAR MAYO CLINIC: Every year after I have a mammogram, I am told that I have dense breasts. What does this mean? I have heard that a new test for women with dense breasts -- MBI -- might be better for me. What exactly is this? Would it be covered by insurance?

Circulation:  The  Chicago Tribune’s  average weekday circulation is more about 425,000. Average Sunday circulation is more than 781,000. According to the Tribune, its newspaper reaches more than five million consumers while covering 76% of the market.

Context:  Deborah Rhodes, M.D. is a preventive medicine specialist at Mayo Clinic in Rochester, Minn. Her research focus is the evaluation and management of women at increased risk for breast cancer. Medical Edge Newspaper Column from Mayo Clinic is a twice-weekly, question-and-answer column that offers the wisdom and guidance of Mayo Clinic's team of highly specialized physicians, surgeons and researchers. The column covers a range of health issues and the latest in medical thinking with advice from experts in the fields of cancer, cardiovascular diseases, family medicine, neurology, pediatrics, surgery, women's health and others. Submit a question for the column.

Recent Medical Edge Column

Medical Edge Newspaper Column Archive

Public Affairs Contact: Dana Sparks

Park Ridge Herald-Advocate
Park Ridge woman goes distance against breast cancer
by Jennifer Johnson

When Cynthia Cycon was diagnosed with Stage 3 breast cancer at age 51, she found the best treatment in battling the disease was to hit the ground running. “I exercised extensively through chemotherapy to keep my courage up and as an outlet for anxiety,” the Park Ridge resident said more than two years after her diagnosis…Unable to schedule the surgery she needed due to lengthy waiting lists among specialty surgeons, Cycon, who had been diagnosedwith Stage 1 ovarian cancer in her 30s, reached out to the Mayo Clinic in Rochester, Minn.

Circulation: The Park Ridge Advocate covers community, local and education news of interest to the residents of Park Ridge, Ill. The Park Ridge Advocate is published by Pioneer Press, a subsidiary of Sun-Times News Group. The newspaper has a circulation of about 5,300 readers.

Canadian Skies
Black box for pilots? From F-22s to jumbo jets, real-time info on pilots needed, Mayo experts say

Researchers from the Mayo Clinic are calling for in-flight pilot monitoring after recent pilot issues with the physically demanding F-22 fighter jet brought the issue into the spotlight. In a new paper published in the journal Aviation, Space, and Environmental Medicine, the team said that common aeromedical problems, such as oxygen deprivation, spatial disorientation, fatigue and stress, aren’t assessed by standard tools, and aren’t in play during pre-flight physicals…Lawrence Steinkraus, M.D., a Mayo Clinic aerospace medicine physician who served on the panel, said that if something on board alerted the pilot to that developing hypoxia and directed him or her to take specific actions, it could prevent a crash.

Circulation: Canadian Skies is a magazine dedicated to providing extensive coverage of the Canadian aviation industry. The publication features stories, articles, and columns from all sectors of the industry. The magazine's circulation is about 10,000 readers.

Context: Anyone who has followed news coverage of a plane crash has probably heard of a black box, an onboard device analyzed for clues into a flight's demise. What if there were a black box for pilots that could determine, in real time, whether they are fit to fly, helping to head off cognitive and physical failures that could take a jet down? Recent issues with the physically demanding F-22 fighter jet show it's time for in-flight pilot monitoring, Mayo Clinic and other aerospace medicine physicians say.

Other Coverage: Outcome Magazine

News Release

Public Affairs Contact: Sharon Theimer

FOX 9 Twin Cities
Mayo Clinic: ‘Bad news’ gene loses impact if you live to 90s

A gene linked to the risk of developing Alzheimer's, diabetes and heart disease becomes less important to quality of life once people reach their 90s, a Mayo Clinic study shows…"We found if people had good physical, intellectual, and emotional well-being, more social connectedness, and if they perceived themselves to have better coping skills, they felt they had better quality of life," said Dr. Maria Lapid, aw Mayo Clinic psychologist and co-author of the study. "You can have good quality of life regardless of this gene."

Reach: Minneapolis-St.Paul is the 16th largest television market in the United States with 1.7 million TV homes.  FOX 9 News (WFTC) typically has good viewership for its 9 p.m., newscast, but lags behind its competitors at 5, 6 and 10 p.m.

Context: A gene linked to the risk of developing Alzheimer's, heart disease and diabetes becomes less important to quality of life once people hit their 90s, a Mayo Clinic study shows. At that point, good friends and a positive attitude have a bigger impact, the researchers say. The findings are published this month in the Journal of American Medical Directors Association. Maria Lapid, M.D., is a Mayo Clinic geriatric psychiatrist and palliative care specialist whose research focuse on quality-of-life issues in geriatric, oncologic, and palliative care patients and their caregivers. Dr. Lapid's clinical practice includes inpatient care of elderly patients with highly complex psychiatric, neurologic, medical and psychosocial issues, including end-of-life considerations.

News Release

Public Affairs Contacts: Nick Hanson, Brian Kilen

Blood Donor Recognized for 50 Years of Donating
by Gordon Severson

We've all heard that donating blood can save lives. Experts say each donation can save between 3 and 4 people. Thursday afternoon Mayo Clinic honored their top donors. One of the them has single-handedly saved nearly 1200 lives. "I can give 24 times a year. I'm up to 23 now," David Bakken chuckles. Over the past 50 years Bakken has donated blood 302 times. "My daughter, infant daughter needed eye surgery and so that's how I paid for it. At that time they paid $25 for each donation," Bakken says.  After her surgery the habit just stuck.

Reach: KAAL is owned by Hubbard Broadcasting Inc., which owns all ABC Affiliates in Minnesota including KSTP in Minneapolis-St. Paul and WDIO in Duluth. KAAL, which operates from Austin, also has ABC satellite stations in Alexandria and Redwood Falls. KAAL serves Southeast Minnesota and Northeast Iowa.

Context: The Mayo Clinic Blood Donor Program has to buy nearly a quarter (25%) of its blood products from the American Red Cross to help meet the needs of Mayo Clinic patients and to prevent postponing surgeries. Only 5 percent of eligible donors across the nation donate blood, but the number of transfusions nationwide increases by 9 percent every year. Mayo Clinic recently honored its top donors.

Public Affairs Contact: Kelley Luckstein

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Tags: alzheimer's disease, Arizona PBS, blood donoar, Breast Cancer, Breast Cancer, Canadian Skies, Cancer, Cancer, Chicago, Chicago T, Chicago Tribune, David Bakken, diabetes, Dr. Bert Vargas, Dr. Deborah Rhodes, Dr. Lawrence Steinkraus, Dr. Maria Lapid, Eight, Fox 9 News, heart disease, journal of American Medical Directors Association, KAAL, KMSP, Mayo Clinic Blood Donor Center, Mayo Clinic in the News, Mayo Clinic Medical Edge, Mayo Clinic Telestroek Program, Minneapolis-St. Paul, Navajo, Neurology, palliative care, Phoenix, Psychology and Psychiatry, Tuba City, Twin Cities, WFTC

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