January 11, 2013

Mayo Clinic in the News Weekly Highlights

By Karl Oestreich



January 11, 2013

Mayo Clinic in the News is a weekly highlights summary of major media coverage. If you would like to be added to the weekly distribution list, send a note to Emily Blahnik with this subject line: SUBSCRIBE to Mayo Clinic in the News.

Thank you.

Karl Oestreich, manager enterprise media relations

HuffPost Live
Let My Doctor Sleep
Hosted by Alicia Menendez

A new study shows that doctor fatigue raises the risk of car accidents after long shifts. How does fatigue impair medical care?

Circulation: The Huffington Post attracts over 28 million monthly unique viewers.

Context: This study appeared in the Dec. 5 issue of the Journal of the American Medical Association. Colin West., M.D., Ph.D., the lead author, is a General Internal Medicine physician at Mayo Clinic. His research focuses primarily on physician well-being, evidence-based medicine and biostatistics, and medical education. Dr. West participated in this Google Hangout with eight other people. This function within Google Plus allows users to have live, face-to-face, multi-person video chats with chosen participants. Google Hangouts On Air are Hangouts in which the video stream displays publicly on the Google Plus profile page of the user who launched the chat. They can also be displayed on the user's YouTube channel or website.

News Release

Previous Coverage

Public Affairs Contacts: Alyson Fleming, Nick Hanson

NBC News
Is sitting the new smoking? Natalie Morales chats with viewers and experts about the growing health risk

NBC News'  Natalie Morales held a  Google+ Hangout with the    Mayo Clinic's Dr. James Levine, a leading obesity expert. Levine and Morales discussed the topic of sitting too much and how harmful it can be to your health. Dr. Levine and Morales also chatted with Howard Snitzer and Audrey Caseltine.  

Rock Center With Brian Williams
Mayo Clinic’s 10 tips on how to burn calories at work

Dr. James Levine’s obesity research at the Mayo Clinic is turning our conventional thinking about exercise on its head.  Levine says that a daily dose of exercise, while beneficial, can’t undo the damage done from sitting all day at work and at play. 

Context: James Levine, M.D., Ph.D., is a Mayo Clinic endocrinologist who is often sought out by journalists for his expertise. Basing his techniques of non-exercise activity on years of Mayo Clinic research, he offers cost-effective alternatives to office workers, school children and patients for losing weight and staying fit. Author, inventor, physician and research scientist, Dr. Levine has built on Mayo’s top status as a center of endocrinology expertise and has launched a multi-nation mission to fight obesity through practical, common-sense changes in behavior and personal environment.

Public Affairs Contacts: Bob Nellis, Sharon Theimer

PBS Newshour
Study Shows Many Teens at Risk for Suicidal Behavior Despite Mental Health Help

A new study shows most teenagers who think about or attempt suicide have already had mental health treatment. Gwen Ifill talks to Dr. Timothy Lineberry of the Mayo Clinic and Drexel University psychologist Brian Daly about concerns over the effectiveness of current clinical treatment programs to prevent adolescent suicide.

Reach: PBS NewsHour is an hour-long evening newscast with detailed analysis of major national and international issues.

Context: Timothy Lineberry, M.D. is a Mayo Clinic psychiatrist and suicide expert.

Public Affairs Contact: Nick Hanson

New York Times
Flu Widespread, Leading a Range of Winter’s Ills
by Donald G. McNeil Jr. and Katharine Q. Seelye

It is not your imagination — more people you know are sick this winter, even people who have had flu shots…Nationally, deaths and hospitalizations are still below epidemic thresholds. But experts do not expect that to remain true. Pneumonia usually shows up in national statistics only a week or two after emergency rooms report surges in cases, and deaths start rising a week or two after that, said Dr. Gregory A. Poland, a vaccine specialist at the Mayo Clinic in Minnesota. The predominant flu strain circulating is an H3N2, which typically kills more people than the H1N1 strains that usually predominate; the relatively lethal 2003-4 “Fujian flu” season was overwhelmingly H3N2.

Circulation: The New York Times has the third highest circulation nationally, behind USA Today (2nd) and The Wall Street Journal (1st) with 1,150,589 weekday copies circulated and 1,645,152 circulated on Sundays.

Aditional Coverage: FoxNY, The Weather Channel, Newser, Becker’s Hospital Review, Health, Austin Daily Herald, NBC Nightly News, WCCO, Fox 9, KARE 11, Mankato Free Press, KEYC, St. Peter Herald, WBBH, Duluth News Tribune, USA Today

Public Affairs Contacts: Bryan Anderson, Traci Klein

Yuma Sun
Mayo Clinic bringing particle technology to Southwest
by Joyce Lobeck

A new era in radiation therapy for cancer patients is coming to the desert Southwest, including Yuma-area residents, through a major construction project at the Phoenix campus of Mayo Clinic…Proton beam therapy is a highly targeted and precise way to administer radiation therapy, explained Dr. Steven Schild, radiation oncologist with Mayo Clinic in Arizona.

Reach: The Yuma Sun’s online edition covers local and state news to people living in Yuma County, the southwest corner of Arizona. The online edition has more than 99,000 unique users per month and more than 1.4 million page views per month. The daily circulation of the print version is more than 19,000. 

Context: When fully established, the Mayo Clinic Proton Beam Therapy Program will offer one of the most technologically advanced treatment options to people with cancer. Proton beam therapy precisely targets cancer cells through the use of charged particles. While not everyone with cancer requires proton beam therapy, it is a preferred treatment for selected patients, such as children and adults with anatomically complex tumors adjacent to critical or sensitive organs and regions such as the brain, eye, spinal cord, lung, heart, liver, bowel and kidneys. Proton beam therapy is sometimes used to treat benign tumors as well. Proton beam therapy facilities are being built at Mayo Clinic’s campuses in Rochester, Minn., and Phoenix, Ariz. Groundbreaking in Rochester was in September 2011 and in Phoenix in December 2011. The first treatment rooms are expected to open by mid-2015 in Rochester and by March 2016 in Phoenix. Both facilities will be fully operational in 2017. Central to the development of this program was a gift of $100 million from longtime Mayo patient and philanthropist Richard O. Jacobson.

Public Affairs Contact: Julie Janovsky-Mason

Billings Gazette
Billings Clinic forms formal relationship with Mayo Clinic
By Cindy Uken

Billings Clinic announced Wednesday that it has entered into a one-year, renewable agreement with the recently created Mayo Clinic Care Network, a nationwide affiliation of health organizations. Billings Clinic, with 272 beds, is the first hospital in Montana to have passed Mayo’s review process and been selected as a member of the year-old network. It is the 12th hospital nationally to be included in the Mayo Clinic Care Network. There is also one Minnesota hospital in a separate Mayo Clinic Cancer Care Network.

Circulation: The Billings Gazette is the largest daily newspaper in Montana with more than 39,000 readers each day and serves eastern Montana, northern Wyoming and North Dakota. The paper focuses most on local, state and regional news and politics, as well as national and world news pertinent to the region. The newspaper's website has more than 328,000 unique visitors each month and has more than 4.9 million page views each month.

Addional Coverage: Mpls St. Paul Business Journal, Missoulian

Context: Mayo Clinic announced this week that Billings Clinic is the newest member of the Mayo Clinic Care Network. Billings Clinic is the first health system in Montana to have passed Mayo's rigorous review process and been selected as a member of the network. Billings Clinic's group practice structure is a team-oriented community of physicians who work together in a collaborative manner to provide primary and specialty regional medical care for the entire population of Montana, the western Dakotas and northern Wyoming, with a regional population of more than half a million.

News Release: Billings Clinic Joins Mayo Clinic Care Network

Public Affairs Contact: Bryan Anderson

Star Tribune
Mayo joint venture focuses effort on rural hospitals
By Jackie Crosby

Dr. Mark Lindsay's bright idea got its start in the late 1990s at a hospital in Eau Claire, Wis. That's when the Mayo Clinic pulmonologist began working on a comprehensive approach to help patients get free of ventilators and recover more quickly after an accident or surgery. The approach, which Lindsay fine-tuned and expanded to 11 rural hospitals in the Midwest, now forms the cornerstone of a new joint-venture business announced Thursday by the Mayo Clinic that will take the model to remote hospitals across the country.

Circulation: The Star Tribune Sunday circulation is 514,457 copies and weekday circulation is 300,330. The Star Tribune is the state’s largest newspaper and ranks 16th nationally in circulation.

Additional Coverage:  Post Bulletin, Minneapolis St. Paul Business Journal, La Crosse Tribune, 4-Traders

Context:  Mayo Clinic and Select Medical announced the formation of a new company designed to improve medical care — specifically post-acute care — in rural America. The joint venture, called Allevant Solutions, LLC, will offer consulting services to rural hospitals and skilled nursing homes. The consulting services include methodologies, algorithms and processes which incorporate clinical services, quality improvement and business expertise developed by Mayo and Select Medical. Through these services, Allevant will enable its clients to increase the availability of post-acute care and also reduce the costs associated with providing the rehabilitative services that many patients need even after they have overcome a life-threatening illness or accident.

News Release: Mayo Clinic and Select Medical to Form Allevant Solutions

Website: Allevant Solutions

Public Affairs Contact: Karl Oestreich

La Crosse Tribune
Mayo in La Crosse starts TV link with Rochester to treat strokes
by Mike Tighe

A new telecommunications method for evaluating stroke patients at the Mayo Clinic Health System in La Crosse gives neurologists at Mayo’s flagship in Rochester, Minn., a bird’s-eye view to help determine treatment. The method, called telestroke, incorporates a Skype-type link between Mayo’s emergency room in La Crosse and Rochester…“This allows the stroke neurologist to help decide which candidates go to Rochester for very specialized treatments,” said Dr. Greg Pupillo, a neurologist at the La Crosse facility, which he said treated 140 stroke patients last year.

Circulation: The La Crosse Tribune covers local and state news that is relevant to the Western Wisconsin area and has a daily circulation of more than 25,000 readers. the newspaper's online edition has more than 230,000 uniquevisitors each month and more than 6.9 million page views per month.

Context: The Neurology Department at Mayo Clinic Health System Franciscan Healthcare in La Crosse provides care for a wide variety of neurological disorders including stroke, seizures & epilepsy.

News Release: Mayo Clinic Health System Franciscan Healthcare adds telestroke program

Public Affairs Contact: Rick Thiesse

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Tags: 4-Traders, Allevant Solutions, Austin Daily Herald, Becker’s Hospital Review, Billings Clinic, Billings Gazette, Cancer, Cancer, diabetes, doctor burnout, Dr. Colin West, Dr. Greg Pupillo, Dr. Gregory Poland, Dr. James Levine, Dr. Mark Lindsay, Dr. Steven Schild, Dr. Timothy Lineberry, Duluth News Tribune, Eau Claire, Endocrinology / Diabetes, flu, Fox 9, FoxNY, Fujian flu, Google Hangout, Google Hangouts On Air, Google Plus, H1N1, H3N2, health, Huffington Post, HuffPost Live, Infectious Diseases, Influenza, JAMA, Journal of the American Medical Association, KARE 11, KEYC, La Crosse, La Crosse Tribune, Mankato Free Press, Mayo Clinic, Mayo Clinic Care Network, Mayo Clinic Health System Franciscan Healthcare in La Crosse, Mayo Clinic in the News, Mayo Clinic Proton Beam Therapy Program, Minneapolis-St. Paul Business Journal, Missoulian, Montana, Mpls St. Paul Business Journal, NBC News, NBC Nightly News, Neurology, Neurology, Newser, PBS, PBS NewsHour, Phoenix, physician burnout, pneumonia, Post Bulletin, proton beam therapy, Psychology and Psychiatry, Pulmonary, Radiology, Rock Center, Rock Center with Brian Williams, rural healthcare, Scottsdale, Select Medical, St. Peter Herald, Star Tribune, stroke, suicide, teen suicide, telestroke, The New York Times, The Weather Channel, USA Today, WBBH, WCCO, Youtube, Yuma Sun

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