February 26, 2013

Health system brands go national

By Logan Lafferty

Some of the biggest brand names in health care delivery are deciding that it’s not enough to be a prestigious place in the distance. Places like Mayo Clinic in Rochester, Minn., Cleveland Clinic and MD Anderson Cancer Center in Houston have established affiliate programs…“We have to turn down patient requests to come to our campus for care,” said Mary Jo Williamson, administrative director of Mayo Clinic Care Network. “We’re trying to find ways to distribute Mayo Clinic culture and expertise and help physicians better serve local populations. We’ve always had lots of informal collaboration. This is an opportunity to extend our knowledge in a structured way…”


American Medical News by Victoria Stagg Elliott

Tags: affiliate programs, American Medical News, Business Relations, collaboration, health care brand, Mary Jo Williamson, Mayo Clinic Rochester

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