March 1, 2013

Mayo Clinic in the News Weekly Highlights

By Karl Oestreich

March 1, 2013

Mayo Clinic in the News is a weekly highlights summary of major media coverage. If you would like to be added to the weekly distribution list, send a note to Emily Blahnik with this subject line: SUBSCRIBE to Mayo Clinic in the News.

Thank you.

Karl Oestreich, manager enterprise media relations

Cancer Roundtable with Maria Bartiromo

Maria Bartiromo talks with Mayo Clinic CEO Dr. John Noseworthy, Cleveland Clinic CEO Toby Cosgrove and Novartis CEO Joe Jimenez about breakthroughs in treating cancer and the road to finding a cure.

Reach: CNBC provides real-time financial market coverage and business information to more than 340 million homes worldwide, including more than 95 million households in the United States and Canada.

Context:  John Nosweworthy, M.D., is president and CEO of Mayo Clinic. Dr. Noseworthy recently appeared on CNBC as part of a panel interview about changes in health care in United States.

Public Affairs Contacts: Traci Klein, Duska Anastasijevic

Business Insider
Mayo Clinic CEO: Here's Why We've Been The Leading Brand In Medicine For 100 Years
by Max Nisen

For more than 100 years, the Mayo Clinic's built an enviable reputation and medical practice. People all over the world regard it as one of the best places to treat any illness, and it has routinely come in at the top of hospital rankings. We've already written about the Clinic's plan to spread that knowledge worldwide, but we also spoke to CEO Dr. John Noseworthy about how the clinic built its reputation, attracts the world's best doctors, and manages to stay at the top.

Related Coverage:
Business Insider, It Takes Mayo Clinic 3 Whole Years To Decide If A Doctor's Good Enough For Them

Previous Coverage:
Business Insider, Mayo Clinic Has A Radical Plan To Expand Its Reach Across The World

Reach: Business Insider has more than 19.6 million page views each month. The on-line publication focuses on business news. The site provides and analyzes business news and acts as an aggregator of top news stories from around the web. Its content is sometimes cited by other, larger, publications such as The New York Times and domestic news outlets like National Public Radio.

Context: John Noseworthy, M.D., is president and CEO of Mayo Clinic. Dr. Noseworthy recently chatted with Business Insider about Mayo’s work and pioneering leadership in shaping the future of health care.

Public Affairs Contact: Karl Oestreich

American Medical News
Health system brands go national
by Victoria Stagg Elliott

Some of the biggest brand names in health care delivery are deciding that it’s not enough to be a prestigious place in the distance. Places like Mayo Clinic in Rochester, Minn., Cleveland Clinic and MD Anderson Cancer Center in Houston have established affiliate programs…“We have to turn down patient requests to come to our campus for care,” said Mary Jo Williamson, administrative director of Mayo Clinic Care Network. “We’re trying to find ways to distribute Mayo Clinic culture and expertise and help physicians better serve local populations. We’ve always had lots of informal collaboration. This is an opportunity to extend our knowledge in a structured way…”

Reach: American Medical News is the print and online news publication for physicians published by the American Medical Association.

Context: Mary Jo Williamson is administrative director of Mayo Clinic Care Network, a network of like-minded organizations throughout the United States and world that share a common commitment to improving health care delivery in their communities.

Public Affairs Contact: Bryan Anderson

Star Tribune
Mayo’s Goal: Full Face-Lift for City
by Jennifer Brooks

There are company towns, and then there’s Rochester – where waiters make meal recommendations based on what sort of blood work you’re having drawn at Mayo Clinic the next morning…”When I first heard that figure, I gasped. ‘Are you kidding me? A [$585] million taxpayer handout?’” said Fran Bradley, a former state representative and fiscal conservative who has butted heads with Mayo on other issues – but not this one. “I can’t be opposed to it. I think the idea is way too creative.”

Circulation: The Star Tribune Sunday circulation is 514,457 copies and weekday circulation is 300,330. The Star Tribune is the state’s largest newspaper and ranks 16th nationally in circulation.

Mayo, a financial powerhouse, is poised to propel expansion
by Martin Moylan

The clinic's success in attracting such donations is one reason Mayo looks like a very good bet to make good on its promise to kick in $3.5 billion over 20 years to fund its latest expansion. "I don't think it's any stretch at all, within our current financial strength," said Pat McCarty, Mayo's vice chair of financial planning and analysis… Mayo is strong, despite its challenges, said Elizabeth Keating, a Boston University expert in assessing the financial performance of nonprofits. "From a profitability standpoint they are successful," she said.

Reach: Minnesota Public Radio operates 43 stations and serves virtually all of Minnesota and parts of the surrounding states. MPR has more than 100,000 members and more than 900,000 listeners each week, which is the largest audience of any regional public radio network.

Additional Coverage:
KSTP, KAAL, Post Bulletin, San Francisco Chronicle, Pioneer Press

Minnesota Daily
Mayo upgrade could boost Rochester campus
by Alma Pronove

“If it’s good for Mayo and it’s good for their patients and their visitors, it’s good for us as an institution,” UMR Assistant Vice Chancellor Jay Hesley said. “Having those resources in place helps us with our recruitment and our retention of students, faculty and staff.”… “Our goal is to be known as the best health destination in the world,” said Lisa Clarke, co-chair of the Destination Medical Center initiative.

Related Coverage:
Minnesota Daily, Editorial: Keeping the Mayo competitive

Reach: The Minnesota Daily is the student newspaper of the University of Minnesota and has a circulation of 20,000.

Other Destination Medical Coverage:
Pioneer Press
(AP), Mayo Clinic expansion bill gets tighter financial controls

KTTC, DMC making doctors happy

MPR, Mayo vs. Vikings stadium: state aid requests compared

Additional Coverage:

Context: On Jan. 30, Mayo Clinic announced Destination Medical Center (DMC), a $5 billion economic development initiative to secure Minnesota’s status as a global medical destination center now and in the future. The goal of DMC is to ensure that Minnesota and Mayo Clinic are destinations for medical care in the coming decades. This initiative is the culmination of a three-year study by Mayo Clinic to chart its future business strategy in an increasingly complex, competitive and global business environment.

Previous Coverage from Feb. 22 Weekly Highlights

Previous Coverage from Feb. 15 Weekly Highlights

Previous Coverage from Feb. 8 Weekly Highlights

Previous Coverage from Feb. 1 Weekly Highlights

News Release: Destination Medical Center Bill Introduced in Minnesota House, Senate

News Release: Mayo Clinic to Invest More than $3 Billion to Position Minn. as World Destination for Health Care

Destination Medical Center Website

Public Affairs Contacts: Karl Oestreich, Bryan Anderson

Minneapolis St. Paul Business Journal
Mayo Clinic says payments it receives could be cut 20-40 percent over five years
by Katharine Grayson

The Mayo Clinic could be paid between 20 and 40 percent less for its service over the next five years, due to cuts in reimbursement, the arrival of health-insurance exchanges, and other challenges facing the health care industry, CEO Dr. John Noseworthy said Wednesday…Noseworthy, speaking Wednesday at a news conference announcing the clinic’s 2012 financial results, outlined broad challenges the health provider faces, including aging demographics, chronic illness, and uncertainties related to health reform.

Related Coverage:
Pioneer Press, Mayo Clinic sees drop in earnings, endowment increase

Minneapolis St. Paul Business Journal, How much Mayo Clinic makes off its cafeterias and ‘other’ revenue

Similar Coverage: Post Bulletin, MinnPost, Star Tribune, KAAL, Post Bulletin, ModernHealthcare, KIMT, Phoenix Business JournalKARE 11, Star Tribune

Context: Mayo Clinic reported Feb. 27 a solid 2012 financial performance as it works to provide high-quality care at lower cost, strengthen its destination medical center practice and deliver expertise to patients and physicians in new ways. Mayo Clinic reported annual revenue of $8.8 billion for 2012. Mayo, a not-for-profit, has more than 61,000 employees and treats more than 1 million patients each year from roughly 135 countries. As part of our operational plan in 2012, Mayo Clinic expected expenses to grow faster than revenue; expenses rose 9.6 percent, to $8.4 billion.

News Release: Mayo Clinic Reports Solid 2012 Financial Performance

Public Affairs Contact:  Karl Oestreich

Florida Times-Union
Five big announcements highlight Jacksonville's Mayo Clinic's emphasis on research
by Charlie Patton

Five significant announcements by the Mayo Clinic in Jacksonville over the last two weeks highlight what is perhaps an underappreciated aspect of the clinic’s contribution to health care: a focus on research. Four of the announcements concerned the publication of important research studies. The fifth announced that the National Institutes of Health had given the clinic a five-year, $7 million extension on a grant to do research on Parkinson’s disease.

Circulation: The Florida Times-Union reaches more than 120,000 daily and 173,000 readers Sunday.

Context: For  more details about the five annoucements, refer to the news release below.

News Release: Bracelet-Like Device Controls Chronic Acid Reflux, Study Finds

News Release:
NIH Extends Udall Grant Supporting Mayo Clinic's Parkinson's Research

News Release: Combo of Avastin, Second Drug Shows Promise Fighting Brain Cancer, Mayo Clinic Finds

News Release: Novel Protein May Help Detect Lou Gehrig's Disease and Dementia, Mayo Clinic Finds

News Release: National Screening Benchmarks For Finding Polyps During a Colonoscopy Might be Too Low, Mayo Clinic Says ABC 15-Phoenix

ABC-15, Phoenix
Talking robot helps stroke patients

A robot known as “Jimmy” roams the hospital rooms at Casa Grande Regional Medical Center. The purpose of the robot is to help patients in rural areas interact with experts at the Mayo Clinic in Phoenix. “Telemedicine was deployed in order to bring the expert to the patient, when they needed it most, where they needed it most as opposed to transferring the patient from the rural community to the large urban neurological center,” says Doctor Demaerschalk, a Medical Director at the Mayo Clinic.

Reach:  KNXV-TV, ABC 15,  is the ABC television station affiliate in Phoenix, Arizona.

Context: Bart Demaerschalk, M.D. is a neurologist at Mayo Clinic in Arizona. In stroke telemedicine, also called telestroke, doctors who have advanced training in the nervous system (neurologists) remotely evaluate people who’ve had acute strokes and make diagnoses and treatment recommendations to emergency medicine doctors at other sites. Doctors communicate using digital video cameras, internet telecommunications, robotic telepresence, smartphones and other technology.

Public Affairs Contact: Jim McVeigh

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