“Fear of losing money tends to motivate people about two and a half times more than the prospect of gaining the same amount of money, so we intentionally designed the incentives so that participants would have some of their own skin in the game,” said Steven Driver, a lead study author and a resident physician in internal medicine at the Mayo Clinic.
Additional Coverage: AP, WebMD, HealthDay, Fox News, NPR, CBS News Radio, LA Times, St. Cloud Times, My Fox Phoenix, Pioneer Press, Huffington Post, CBS News, ABC News, Washington Post, USA Today, Daily Beast, KARE 11, KTTC,
Bloomberg Businessweek by Nicole Ostrow
Tags: Bloomberg Businessweek, cash incentives, Dr. Steven Driver, Finanical, Research, study