March 15, 2013
Mayo Clinic in the News is a weekly highlights summary of major media coverage. If you would like to be added to the weekly distribution list, send a note to Emily Blahnik with this subject line: SUBSCRIBE to Mayo Clinic in the News.
Karl Oestreich, manager enterprise media relations
Mayo Prostate Cancer Test Gives Hope When Tumors Return
by Michelle Fay Cortez
Mike Hawker travels 3,200 miles from his home in Anchorage to the Mayo Clinic every six months to get a test for microscopic signs that a rare form of prostate cancer he beat three years ago may have returned. For Hawker, a Republican state representative in Alaska, the trips are a matter of life and death… Mayo’s medical center in Rochester, Minnesota, is the only facility in the Western Hemisphere to offer the 20-minute scan, enhanced by an injected radioactive drug that lets doctors see rapidly dividing cancer cells.
Circulation: Bloomberg has 2,300 media professionals in 146 bureaus across 72 countries. Bloomberg delivers its content across more than 400 publications, over 310 million households worldwide through Bloomberg Television and 500,000 in the New York metro area and 18.5 million subscribers through satellite radio.
Context: Mayo Clinic received U.S. Food and Drug Administration approval last fall to produce and administer Choline C 11 Injection, an imaging agent used during a positron emission tomography (PET) scan to help detect sites of recurrent prostate cancer. Mayo Clinic is the first, and currently only, institution in North America approved to produce this imaging agent. “This technology is a game changer,” says Eugene Kwon, M.D., a urologist at Mayo Clinic. “In stark contrast to conventional imaging, PET imaging with Choline C 11 Injection can help identify sites of recurrence for tissue sampling and examination when a patient’s PSA level reaches 2 ng/mL — months or even years earlier than before. This technology also allows us to pinpoint the locations of recurrent cancer more accurately and permits us to develop more effective treatment strategies.”
Additional Coverage: Newsmax Health (Bloomberg)
Talk of the Nation - A Clinical Dilemma: Recommending Pot to Patients
Eighteen states have legalized the medical use of marijuana. As state laws change, physicians face new decisions about whether or not to recommend pot. Doctors have varying views on its therapeutic effects, as well as the ethical and legal ramifications. Guests include Dr. Michael Bostwick, professor of psychiatry, Mayo Medical School and Dr. Robert DuPont, clinical professor of psychiatry, Georgetown University Medical School.
Reach: National Public Radio's Talk of the Nation has more than 3.5 million people tune into its programming each week.
Context: Mayo Clinic psychiatrist J. Michael Bostwick, M.D. advocates prescribing medicinal marijuana in an editorial titled “Recommend the Use of Medical Marijuana” in the Feb. 20, 2013 online edition of the New England Journal of Medicine, one of the most respected and well-read medical journals in the world. Dr. Bostwick previously published an article Feb. 2, 2012 in Mayo Clinic Proceedings calling for the federal government to reclassify marijuana from a schedule I drug (high potential for abuse, no accepted medical use and no accepted safety for use in medically supervised treatment) to a schedule II drug (high potential for abuse and addiction, but also recognized for use in medical treatment in the United States – examples include cocaine, opium, morphine and oxycodone). This move would allow U.S. researchers to explore marijuana’s potential medicinal benefits and risks, which they’ve been unable to do since the U.S. Congress passed the Controlled Substances Act (CSA) into law in 1970. Before the CSA, restrictions on marijuana began as early as the late 1930s. This move would allow U.S. researchers to explore marijuana’s potential medicinal benefits and risks, which they’ve been unable to do since the U.S. Congress passed the Controlled Substances Act (CSA) into law in 1970. Before the CSA, restrictions on marijuana began as early as the late 1930s.
Public Affairs Contact: Nick Hanson
New York Times
Why Do My Knees Hurt?
by Eric Nagourney
Another reason some boomers may be seeking help, often asking about knee replacement surgery, is that they have greater expectations of their bodies. Once, people did not see a doctor until they could barely get around. “Now patients will say: ‘I can’t exercise. I can’t ride my stationary bike or regular bike or go for walks of one or two or three miles,’ ” said Dr. Mark W. Pagnano, an orthopedist at the Mayo Clinic in Minnesota.
Circulation: The New York Times has the third highest circulation nationally, behind USA Today (2nd) and The Wall Street Journal (1st) with 1,150,589 weekday copies circulated and 1,645,152 circulated on Sundays.
Context: Mark Pagnano, M.D., is a Mayo Clinic physician who has joint appointments in Orthopedic Surgery and the Young Hip Clinic. Specialists in Orthopedic Surgery at Mayo Clinic in Minnesota diagnose and treat disorders of bones, joints, ligaments, tendons, muscles and nerves (the musculoskeletal system) in children and adults. The Young Hip Clinic at Mayo Clinic in Minnesota evaluates and treats young people who have hip pain. The clinic focuses on alternatives to hip replacement or joint preservation surgery.
The Globe and Mail
Avoiding fears makes kids more anxious later in life, study finds
by Adriana Barton
When a child is scared of dogs, strangers or grandma’s creepy basement, it’s natural for a parent to shield him or her from the object of that fear. But that instinct is misguided, according to new findings from the Mayo Clinic. In a study published this month in the journal Behavior Therapy, researchers confirmed that children who avoid scary situations are more likely to have an anxiety disorder later in life.
Additional Coverage: KIMT, Made for Mums, Star Tribune, KMSP
Circulation: The Globe and Mail is Canada's national newspaper and has a daily circulation of more than 306,000. The Globe and Mail Online has more than 840,000 unique visitors to its website each month.
Clinic tests do-it-yourself prenatal care
by Maura Lerner
Pedersen, who lives in Rochester, was taking part in an experiment at the Mayo Clinic to test a new do-it-yourself model of prenatal care. And while it’s not yet ready for prime time, experts say it’s one more sign of how the pressure to reform health care, and rein in costs, is starting to transform modern medicine. The experiment is one of several taking place at Mayo’s Center for Innovation, a breeding ground for new ideas.
Circulation: The Star Tribune Sunday circulation is 514,457 copies and weekday circulation is 300,330. The Star Tribune is the state’s largest newspaper and ranks 16th nationally in circulation.
Context: The Mayo Clinic Center for Innovation partnered with Mayo’s Department of Obstetrics & Gynecology to better understand care at a distance pertaining to prenatal care. The OB Nest Project is exploring ways to supplement Mayo’s prenatal care offering by providing patients and families more ways to interact with Mayo Clinic medical professionals from home without having to come to Mayo. By leveraging technology and redesigning service, Mayo hopes to improve patient experience, provider experience and overall costs. Roger Harms, M.D., is a Mayo Clinic obstetrician.
Heard on the Street: Mayo Clinic's Business Accelerator tenants rolling along
by Jeff Kiger
At the start of this month, the new Mayo Clinic Business Accelerator was launched in downtown Rochester as a publicly-subsidized, low-cost space to nurture early start-up companies to help them grow into local job-generating firms. Right now, the nine tenants with signed leases are paying a total of $3,000 a month, or $1.20 per square foot, for space in the 2,500-square-foot cluster of offices.
Circulation: The Post-Bulletin has a weekend readership of nearly 45,000 people and daily readership of more than 41,000 people. The newspaper serves Rochester, Minn., and southeast Minnesota.
Context: Mayo Clinic and Rochester area business development officials announced recently the opening of the new Mayo Clinic Business Accelerator at the Minnesota BioBusiness Center. The space may be leased by existing companies, entrepreneurs, venture capitalists and professional service providers. The goal of the accelerator is to stimulate growth of health care-related businesses in Rochester. The accelerator is a Mayo Clinic initiative supported by Rochester Area Economic Development, Inc. (RAEDI) and the city of Rochester.
Public Affairs Contact: Bryan Anderson
‘Spring Forward’ is nothing to yawn at
by Drew Dixon
Pablo Castillo is an assistant professor of neurology at Jacksonville’s Mayo Clinic and specializes in sleep medicine and disorders. A time-change opponent, he said the time change works against the body’s natural order. “The problem is that your biological clock will not recognized a forced clock time, the spring forward,” Castillo said. “Some people stay up later already and when you’re exposed to more time in sunlight after work, you’re putting them at risk for what is called ‘delayed sleep phase disorder’…those people are going to have a hard time adapting.”
Context: Mayo Clinic doctors and other staff trained in sleep disorders evaluate and treat adults in the Sleep Disorders Center at Mayo Clinic in Florida. The Sleep Disorders Center is accredited by the American Academy of Sleep Medicine. Pablo Castillo, M.D., has joint appointments in Pulmonary Medicine and the Sleep Disorders Center.
Public Affairs Contact: Paul Scotti
Annette Meeks: The Mayo proposal: for state, small investment, huge return
Why should we care if Mayo expands in Minnesota? Of primary importance is that Mayo Clinic and its related economic impact account for approximately 4 percent of the state's GDP. Mayo generates $1.5 billion in total tax revenue in Minnesota, both indirectly and directly. That's because, as our state's largest private employer, Mayo employs 43,000 people who live in nearly every corner of the state.
Circulation: The St. Paul Pioneer Press has a daily circulation of 226,108 and its Sunday newspaper circulation is 270,811. Its TwinCities.com website had approximately 18.6 million page views (March 2011) and the Pioneer Press and TwinCities.com reaches about 3.3 million people each month.
Mayor Ardell Brede talks about future of Rochester
Letter of the Day (March 9): Mayo Clinic by Richard and Barbara Swanson
We have several years of firsthand experience with the Mayo Clinic in Rochester and Cleveland Clinic in Ohio. We live in St. Paul for seven months each year and in Ohio the other five. The Cleveland Clinic is very good, but the Mayo Clinic is much better. In fact, there’s no comparison. So reading the swipe at Mayo in the March 3 Letter of the Day took us aback.
Context: On Jan. 30, Mayo Clinic announced Destination Medical Center (DMC), a $5 billion economic development initiative to secure Minnesota’s status as a global medical destination center now and in the future. The goal of DMC is to ensure that Minnesota and Mayo Clinic are destinations for medical care in the coming decades. This initiative is the culmination of a three-year study by Mayo Clinic to chart its future business strategy in an increasingly complex, competitive and global business environment.
Briefing for Editors and Reporters: Destination Medical Center
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