May 10, 2013

Mayo Clinic in the News Weekly Highlights

By Karl Oestreich



May 10, 2013

Mayo Clinic in the News is a weekly highlights summary of major media coverage. If you would like to be added to the weekly distribution list, send a note to Emily Blahnik with this subject line: SUBSCRIBE to Mayo Clinic in the News.

Thank you.

Karl Oestreich, manager enterprise media relations

CBS News
Study: Increased risk for young people and skin cancer
by Shoshana Davis

May is National Skin Cancer Awareness Month, and it's important that everyone understand the risks. This disease not only impacts adults but surprisingly research is finding more and more young people are being diagnosed with skin cancer. Doctors at the Mayo Clinic report a sharp increase in skin cancer, specifically melanoma, among people in their teens and 20s…"There is an astonishing increase in melanoma amongst young people, eight-fold increase, the doctors' research shows, in young women and four-fold for the young men," said Dr. James Levine. Levine, a professor of medicine at the Mayo Clinic, narrates the television spot and is a melanoma survivor.

Reach: CBS This Morning airs from 7 to 9 am Monday through Saturday in markets across the United States.

Previous Coverage

Context: Have fun in the sun, but be sun smart. That’s the message two cartoon-style moles deliver to kids of all ages in new public service announcements released by Mayo Clinic as part of Skin Cancer Awareness Month in May. Melanoma is on the rise, particularly among teens and young adults. It can be deadly. In the public service messages, available for use on television, radio, online and other platforms, two moles — animal moles, that is — illustrate the importance of four, key skin cancer prevention and early detection tips…

YouTube: Mayo Clinic: Have Fun in the Sun, But Be Sun Smart – Skin Cancer Prevention PSA

News Release: Have Fun in the Sun, But Be Sun Smart

News Release: Mayo Clinic: Melanoma Up to 2.5 Times Likelier to Strike Transplant, Lymphoma Patients

News Release: Mayo Clinic Study Finds Dramatic Rise in Skin Cancer in Young Adults

Public Affairs Contacts: Sharon Theimer, Joe Dangor

Growth continues at Mayo Clinic's three campuses
by Elizabeth Baier

In his pitch to state legislators for $500 million to help Mayo Clinic with its $5 billion expansion, Mayo Clinic President and CEO Dr. John Noseworthy has repeatedly said if Minnesota does not provide a taxpayer subsidy, other states would be eager for Mayo Clinic to expand. Two of the most logical places would be Florida and Arizona, where existing Mayo Clinic campuses are growing steadily…Although the three campuses used to compete for money to expand, in the last four years that has changed, said Dr. William Rupp, vice president and CEO of the Florida campus.

Reach: Minnesota Public Radio operates 43 stations and serves virtually all of Minnesota and parts of the surrounding states. MPR has more than 100,000 members and more than 900,000 listeners each week, which is the largest audience of any regional public radio network.

Other Destination Medical Coverage

City Shows Support for Mayo Project

Austin Daily Herald
Austin City Council to back major Mayo Clinic expansion

Big Cleveland project drawing plenty of interest

10 Lessons Rochester Can Learn from Cleveland

Post-Bulletin Letter, Post-Bulletin,  Post-Bulletin Letter, Post-Bulletin Politics, Prairie Business, Post-Bulletin Letters

Context: Mayo Clinic in Arizona celebrated its 25th anniversary in 2012. Mayo Clinic in Arizona spans two campuses, comprising more than 400 acres of land, and has added two research buildings on the Scottsdale campus and — on the Phoenix campus — a 244-bed hospital, a specialty clinic, housing for transplant and cancer patients and leased space for a child care center, a hospice and a hotel. Offsite family medicine practices were also added in Scottsdale and Glendale, Ariz. Mayo Clinic in Florida celebrated its 25th anniversary in 2011. The expansion into northeast Florida marked the first time Mayo Clinic established a location outside of Rochester, Minn. The Davis family of Jacksonville played a significant role in Mayo Clinic's decision to open a satellite campus. Having received excellent medical care in Rochester, the family rallied support for fundraising and donated about 400 acres on San Pablo Road where the campus was constructed. Since opening its doors in Jacksonville, Mayo Clinic in Florida has grown from one four-story building to three main patient care buildings, a hospital, two research buildings and a collection of freestanding centers, administrative buildings and support facilities. 

Public Affairs Contacts: Jim McVeigh, Kevin Punsky

Florida Trend
Insights: Cancer care in Florida
by Amy Keller

Personalized Medicine - It took 20 years and an estimated $3 billion for an army of scientists to decode the human genome, the so-called "genetic blueprint" of human life. Today, the once laborious task of unraveling an individual's genetic makeup can be accomplished in just a few weeks, at a cost of a few thousand dollars. That technological revolution is one of the driving forces behind the rise of personalized medicine, which seeks to tailor a patient's care based on his own individual genetic makeup, says Dr. Alexander Parker, a nationally known kidney cancer epidemiologist at Mayo Clinic in Florida and the associate director of Mayo's new Center for Individualized Medicine.

Reach: Florida Trend is a monthly magazine with a circulation of 52,000 provides business and political information on the people and issues in Florida. Florida Trend Online, with more than 17,000 unique visitors each month, provides editorial content designed to complement the coverage found in its print publication.

Context: Alexander Parker, Ph.D., is a cancer epidemiologist at Mayo Clinic in Florida and associate director of Mayo's new Center for Individualized Medicine.

Public Affairs Contact: Paul Scotti
Mom’s Health Is the Key to Family Health
by Dr. Meera Dalal

With Mother’s Day around the corner, Dr. Richard Besser, chief health and medical correspondent for ABC News, hosted a Tweet Chat this week on maternal health…Participants included Mayo Clinic experts and passionate mom advocacy groups like Every Mom Counts and Save the Children…Read on for the highlights…What are biggest gaps globally in maternal health?  In the United States, postpartum depression affects many new mothers, while infection and severe bleeding are the main concerns in Asia. It is necessary to understand the unique conditions prevalent in each country in order to invest properly and effectively…Kelley Luckstein @kelleyluckstein RT @LizSzabo: RT @Jhpiego: T2: Expanded access 2 & improved capacity of skilled birth attendants keeps women alive.  #abcdrbchat

Reach: is the official website for ABC News.

Context: Norman Davies, MBBS, M.D., Mayo Clinic Obstetrics and Gynecology, and Mary Murry, a Mayo Clinic mid wife, participated in a ABC News Twitter chat on maternal health this week. The chat reached more than 1.1 million people, more than 800 tweets were sent during the chat and close to 200 people joined the conversation.

Public Affairs Contact: Nick Hanson, Kelley Luckstein

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Tags: ABC News,, Austin Daily Herald, Cancer, CBS, CBS This Morning, Dermatology, destination medical center, DMC, Dr. Alexander Parker, Dr. James Levine, Dr. John Noseworthy, Dr. Norman Davies, Dr. Richard Besser, Dr. William Rupp, Dr. Wyatt Decker, Florida Trend, genetic blueprint, kidney cancer epidemiologist, KIMT, Mary Murry, maternal health, Mayo Clinic, Mayo Clinic Center for Individualized Medicine, Mayo Clinic in Arizona, Mayo Clinic in Florida, Mayo Clinic in the News, melanoma, mid wife, Minnesota Public Radio, MPR, obGyn, ObGyn, Personalized medicine, Post Bulletin, PSA, Public Service Announcement, skin cancer, Urology

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