June 28, 2013

Mayo Clinic in the News Weekly Highlights

By Karl Oestreich



June 28, 2013

Mayo Clinic in the News is a weekly highlights summary of major media coverage. If you would like to be added to the weekly distribution list, send a note to Emily Blahnik with this subject line: SUBSCRIBE to Mayo Clinic in the News.

Thank you.

Karl Oestreich, manager enterprise media relations

NY Times
Why Smoking Rates Are at New Lows
by Sophie Egan

The smoking rate among adults in the United States has dropped again, an encouraging trend that experts on smoking cessation attribute to public policies like smoke-free air laws and cigarette taxes, as well as media campaigns and less exposure to smoking in movies…Dr. Richard Hurt, a professor of medicine at the Mayo Clinic in Rochester, Minn., where he directs the Nicotine Dependence Center, says that two public policies have had significant effects on smoking cessation: increasing the price of cigarettes and creating smoke-free workplaces. “They reduce the number of cigarettes that people are smoking, usually between three and five cigarettes less per day for heavier smokers,” he says, and “increase the chances of a smoker stopping smoking.” Since children can’t as easily afford cigarettes and don’t see smoking as the norm when it is banned in so many public places, these policies also “decrease the chances of your child or grandchild ever starting to smoke,” he says.

Circulation: The New York Times has the third highest circulation nationally, behind USA Today (2nd) and The Wall Street Journal (1st) with 1,150,589 weekday copies circulated and 1,645,152 circulated on Sundays.

Additional Coverage: ABC News

Context: Dr. Richard Hurt is director of Mayo Clinic’s Nicotine Dependence Center and a leading expert on tobacco-related issues. As a former smoker, he once smoked three packs a day. Dr. Hurt had his last cigarette on Nov. 22, 1975.

Public Affairs Contacts: Kelley Luckstein, Traci Klein

Wall Street Journal
CFO Network: The Task Forces' Priorities

The Wall Street Journal assembled leading chief financial officers from some of the world's largest companies to discuss the most pressing issues facing their companies today in corporate finance. The CFOs divided into five task forces and debated priorities in a variety of crucial areas… Jeffrey Bolton, Chief Financial Officer, Mayo Clinic was co-chair of task force 4: Focus on High-Cost Patients Focus the attention of the health-care delivery system, payers and research efforts on the roughly 20% of the population that incurs roughly 80% of health-care costs.

Circulation: The Wall Street Journal, a US-based newspaper published by Dow Jones & Company, is tops in newspaper circulation in America with an average circulation of 2 million copies on weekdays.

Context: Jeff Bolton is Mayo Clinic Chief Financial Officer.

Public Affairs Contact: Traci Klein

Wisconsin Public Radio
Study Shows Breast Cancer Treatment Differs In Rural, Urban Areas
by Maureen Mccollum

A new Mayo Clinic study finds that women who live in rural areas tend to fight their breast cancer differently than women living in urban areas. In a joint study including Mayo Clinic, researchers found that women diagnosed with breast cancer in rural areas more likely to get a mastectomy. It also found that rural women who get lumpectomies are less likely to follow up with radiation treatment. Dr. Elizabeth Habermann worked on the study and is the associate scientific director for surgical outcomes at Mayo Clinic.

Reach: Wisconsin Public Radio serves approximately 300,000 listeners each week throughout Wisconsin and adjoining states on two networks. 

Additional Coverage: Toronto Star, MedPage Today, Huffington Post, Ahram Online, Health Central, Dublin News, Everyday Health, Science Codex, Science Daily, Zee News, US News & World Report, Newsday, Wellness24, Health.com, Superior Telegram, HealthDay

Context: Rural women with breast cancer are less likely than their urban counterparts to receive recommended radiation therapy after having a lumpectomy, a breast-sparing surgery that removes only tumors and surrounding tissue, a study by Mayo Clinic and others found. The difference is one of several rural disparities in breast cancer diagnosis and treatment the researchers discovered. The findings are being presented at the AcademyHealth Annual Research Meeting in Baltimore.

News Release: Study by Mayo Clinic, others also finds rural women likelier to choose mastectomy

Public Affairs Contact: Shelly Plutowski

Sports And Medicine Merged In Athletes' Performance Partnership With Mayo Clinic
by Darren Heitner

The Athletes’ Performance (“AP”) training facilities with locations in Florida, Arizona, California, Texas and Massachusetts trained forty-six players who were selected in the 2013 NFL Draft…That plan involves a new partnership with Mayo Clinic that will include research and development, integrated performance solutions, advanced diagnostics, access to leading specialists, and the complete continuum of quality health and sports medicine care….“Some of the research we have done is directed toward diagnosing concussions and monitoring recovery,” explained Dr. David Dodick, Mayo Clinic to FORBES.

Reach: Forbes magazine focuses on business and financial news with core topics that include business, technology, stock markets, personal finance, and lifestyle. The magazine is published twice each month and has more than 925,000 subscribers. Forbes Online receives more than 10.4 mllion unique visitors each month.

Additional Coverage:
Heard on the Street: Mayo Clinic partners with sports company

Mayo Clinic and Athletes' Performance announce a collaboration

Runners Web, Reuters, Wall Street Journal, Fort Mills Times, KAAL, Herald Online S.C.

Mayo Clinic and Athletes' Performance announced June 25 that they have signed a letter of intent to partner in advancing proactive health and sports performance. The collaboration will include research and development, integrated performance solutions, advanced diagnostics, access to leading specialists, and the complete continuum of quality health and sports medicine care. "We are excited about the potential of this relationship," says David Dodick, M.D., neurologist and director of Mayo Clinic in Arizona's Comprehensive Concussion Program. "This represents two organizations with a shared vision coming together to provide comprehensive health and wellness services to ensure that Mayo patients and Athletes' Performance clients achieve their optimal health and performance goals."

News Release: Mayo Clinic, Athletes' Performance Begin Sports Medicine and Human Performance Collaboration

Public Affairs Contacts: Bryan Anderson, Jim McVeigh

Pioneer Press
Mayo Clinic expansion shows local costs of growth
by Christopher Snowbeck

In the heart of this southeastern Minnesota city, the Mayo Clinic is building a massive radiation treatment facility that's expected to draw cancer patients from across the country and perhaps around the world. The development spotlights a difficult issue faced by clinic officials and the state. The Legislature in May approved $585 million in future taxpayer support for an economic development project called Destination Medical Center. The plan is to make Rochester a more appealing destination not just for people seeking radiation treatments, but also for the many other faraway patients who travel here for care.

Reach: The St. Paul Pioneer Press has a daily circulation of 208,280 and its Sunday newspaper circulation is 284,507. Its TwinCities.com website had approximately 20.4 million page views (March 2013). Mobile page views on smartphones and tablet computers totaled more than 11.4 million in March 2013.

Additional Coverage:
San Francisco Chronicle, Mayo Clinic says it's prepared to meet demands

WXOW, KSTP, WDAY N.D., WKBT, Atlanta Journal-Constitution, Austin Daily Herald, Post-Bulletin

Context: Destination Medical Center (DMC), an economic development initiative designed to secure Mayo Clinic and Minnesota’s future as a global medical destination, passed on May 20 as part of the Minnesota Legislature’s tax bill. It will help fund the public infrastructure required to keep pace with an estimated $5 billion private investment by Mayo Clinic and other private entities over the next 20 years.

Destination Medical Center Website

Public Affairs Contacts: Bryan Anderson, Karl Oestreich

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Tags: ABC News, AcademyHealth Annual Research Meeting, Ahram Online, Arizona, Athletes' Performance, Atlanta Journal-Constitution, Austin Daily Herald, Breast Cancer, Breast Cancer, California Cancer Registry, Cancer, Cardiology, cigarettes, destination medical center, DMC, Dr. Bradly Narr, Dr. David Dodick, Dr. Elizabeth Habermann, Dr. Richard Hurt, Dublin News, estrogen receptor status, Everyday Health, Finanical, Forbes, Georgetown University, health care costs, Health Central, Health.com, HealthDay, Huffington Post, Internal Medicine, Jeff Bolton, Jeffrey Bolton, KSTP, KTAR, lumpectomy, mastectomy, Mayo Clinic, Mayo Clinic Arizona, Mayo Clinic Center for the Science of Health Care Delivery, Mayo Clinic in Arizona, Mayo Clinic in the News, Mayo Clinic Nicotine Dependence Center, Mayo Clinic prehensive Concussion Program, Mayo Clinic Rochester, Mayo Clinic Sports Medicine Center, MedPage Today, Minneapolis, Neurology, neuropsychology, New York Times, Newsday, Nicotine Dependence Center, NY Times, Orthopedics, Phoenix, physical medicine and rehabilitation, Pioneer Press, Post Bulletin, psychiatry, radiation-therapy, Research, rochester, rural health care, San Francisco Chronicle, Science Codex, Science Daily, Scottsdale, smoking cessation, smoking rates, Sports Medicine, Sports Medicine, St. Paul, St. Paul Pioneer Press, Superior Telegram, The Wall Street Journal, tobacco, Toronto Star, Twin Cities, TwinCities.com, U.S. News & World Report, University of Minnesota, Wall Street Journal CFO Network, WDAY N.D., Wellness24, Wisconsin Public Radio, WKBT, WXOW, Zee News

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