Our team from Mayo Clinic — the 150-year-old health-care organization that invented the first group practice of medicine — was looking to learn from a start-up in Chinatown. Innovation springs up in unlikely places through unconventional collaborations. Late last year health-care industry watchers were abuzz with speculation when CVS and Aetna announced a merger designed to improve health-care delivery and lower costs through vertical integration. More recently, Amazon, Berkshire Hathaway and JP Morgan Chase revealed their plan to start a nonprofit health-care company for their combined U.S. workforce to accomplish the same goal.
Reach: CNBC is a 24-hour cable television station offers business news and financial information. The channel provides real-time financial market coverage to an estimated 175 million homes worldwide. CNBC online receives more than 26 million unique visitors each month.
Context: Dr. Noseworthy is an advisory board member of CNBC’s first Healthy Returns Summit in March in New York City. The theme is innovation in health care. As an advisory board member, CNBC asked Dr. Noseworthy to write an op-ed to showcase Mayo Clinic’s work in innovation, and to highlight the summit. The summit is sold out at 250 participants, which include thought leaders in health care, CEOs of startups and venture capitalists. CNBC published Dr. Noseworthy’s op-ed Feb. 27, and shared it on its social media accounts.
Additional coverage: Becker’s Hospital Review
Contact: Traci Klein