Jacksonville Business Journal
by Will Robinson

The barriers of entry for building an app have all but disappeared: Anyone with coding knowledge or the means to pay for those with such skills can do so fairly easily. But building a successful business based on an app is a different endeavor, requiring entrepreneurs to develop, secure, scale, monetize and market their app. Mayo Clinic, which developed an Alexa skill for first-aid tips, similarly had a complex development process. Before the app-development team, based in Minnesota, could build an app, editors had to find a way to translate textbook-like medical steps into conversational snippets, according to Dr. Sandhya Pruthi, general internal medicine physician and associate medical director of Mayo Clinic Global Business Solutions. “People want 20-second answers,” said Pruthi. “'Get me what I need to know now.'”

Circulation:  The Jacksonville Business Journal is one of 61 newspapers published by American City Business Journals.

Context: The Jacksonville Business Journal was working on a story about app developers and reached out to Mayo because of the first-aid Alexa skill developed by Mayo Clinic.

Contact: Kevin Punsky 

Tags: Alexa, Dr. Sandhya Pruthi, first aid, Uncategorized