The Coalition of Blacks Against Breast Cancer is celebrating its 10th anniversary this month, Breast Cancer Awareness Month. Although it’s not a Mayo organization, the Phoenix group was founded by Mayo Clinic’s Dr. Michele Halyard and Marion Kelly. It provides updated cancer diagnosis and treatment information and prevention through a combination of community outreach, open dialogue surrounding cancer, and resources.
Reach: Eight, Arizona PBS is a PBS station that has focused on educating children, reporting in-depth on public affairs, fostering lifelong learning and celebrating arts and culture. Its signal reaches 86 percent of the homes in Arizona. With more than 1 million viewers weekly, Eight consistently ranks among the most-viewed public television stations per capita in the country. Eight is a member-supported service of Arizona State University.
Context: Michele Halyard, M.D. is a Mayo Clinic radiation oncologist with the Breast Clinic and Mayo Clinic Cancer Center. You can read about her medical research here. Marion Kelly is director of community relations at Mayo Clinic in Arizona.
Contact: Jim McVeigh