Post-Bulletin
by Paul John Scott

Pairing medicine so starkly with death like this is decidedly off-brand for the ordinarily cautious institutions behind "The Opioid Fix," Mayo Clinic and the Twin Cities public television broadcaster TPT. But it's entirely fitting for the towering problem at hand. The opioid epidemic is a public health crisis like no other, a plague straddling the worlds of pharmaceutical marketing and the global drug trade, a medical misadventure, bellwether of our socio-economic disparities, and, as the film makes clear, a genie we have only begun to put back in the bottle.

Reach: The Rochester Post-Bulletin is a daily newspaper that serves Rochester, Austin and its surrounding cities. The newspaper has a daily circulation of more than 30,000 and a weekend circulation of more than 36,000.  The Post-Bulletin online has more than 440,000 unique visitors to its website each month.

Context: The word “epidemic” is often used when describing the impact of opioid use in the US. This series explores education, prevention and solutions surrounding efforts to combat the devastating consequences of this crisis. The series is produced by TPT and Mayo Clinic.

Contact: Heather Carlson Kehren

Tags: Post Bulletin, The Opioid Fix, TPT, Uncategorized