March 1, 2013
Mayo Clinic in the News Weekly Highlights
By Karl Oestreich
March 1, 2013 Mayo Clinic in the News is a weekly highlights summary of major media coverage. If you would like to be added to the weekly distribution list, send a note to Emily Blahnik with this subject line: SUBSCRIBE to Mayo Clinic in the News. Thank you. Karl Oestreich, manager enterprise media relations CNBC […]
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Tags: A.L.S., ABC-15, Alliance for Clinical Trials in Oncology, alzheimer's disease, American Gastroenterological Association, American Medical News, avastin, Barrett's esophagus, brain cancer, branding, Business Insider, chronic acid reflux
February 26, 2013
Health system brands go national
By Logan Lafferty
Some of the biggest brand names in health care delivery are deciding that it’s not enough to be a prestigious place in the distance. Places like Mayo Clinic in Rochester, Minn., Cleveland Clinic and MD Anderson Cancer Center in Houston have established affiliate programs…“We have to turn down patient requests to come to our campus […]
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Tags: affiliate programs, American Medical News, collaboration, health care brand, Mary Jo Williamson